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Reddit Advertising: Results of a 1-Week Campaign

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11–20 of 28 posts

Re: Reddit Advertising: Results of a 1-Week Campaign

#11
post #5

I find that any useful subreddit always its inventory bought out - and its a pretty small amount of inventory available in the first place.

As someone who has no knowledge of this space - what does it mean inventory being bought out? You can no longer place your ad on that subreddit anymore? Why would this happen?

Re: Reddit Advertising: Results of a 1-Week Campaign

#13

I've been advertising my League of Legends convention on reddit for a few weeks using the League related subreddits (leagueoflegends, leagueofmemes, loleventvods, leagueoflegendsmeta) The result? The CPM is low and the CPC has hovered between $0.09 and $0.20, but so far reddit ads have accounted for 0 of our sales (out of a few hundred tickets so far). Location targeting would be amazing, but you can't target a subre…

Do you have any links/screenshots you could share?

Re: Reddit Advertising: Results of a 1-Week Campaign

#14

At least he was doing the smart thing and not trying to directly sell to reddit users. Not that reddit users don't buy stuff, but they're no on reddit looking to do so. It takes much less effort (and no going to find your wallet) to sign up for an email list. I always find it amazing that people are shocked and annoyed at the advertising platform when they didn't direct sell 1,000 copies of their software on their tw…

That CTR is still ridiculously small. I feel like ads on Reddit are beyond useless due to the cynicism of the user base + the high prevalence of adblock.

Have you seen better results from AdWords, Facebook or another source? Any tips you want to pass along will be appreciated ;)

Re: Reddit Advertising: Results of a 1-Week Campaign

#15
post #11
post #5

I find that any useful subreddit always its inventory bought out - and its a pretty small amount of inventory available in the first place.

As someone who has no knowledge of this space - what does it mean inventory being bought out? You can no longer place your ad on that subreddit anymore? Why would this happen?

Say the subreddit generally only get 5,000 page views a month, with one ad space per page. Once someone purchases those 5,000, it's gone -- they can't sell the inventory to someone else because it's all bough. Often too traffic will fluxate; so, for example, they may have estimated 5,000, but only 2,000 page views (and thus ad impressions, since one for one in this example) come in that month -- if someone bought 5,000, they'll have to stick around for 2 1/2 months, blocking other advertisers for that time. And I suspect that on many of these subreddits having even 500 impressions available is overreaching. That's a bit simplified but hope it helps.

Re: Reddit Advertising: Results of a 1-Week Campaign

#16

At least he was doing the smart thing and not trying to directly sell to reddit users. Not that reddit users don't buy stuff, but they're no on reddit looking to do so. It takes much less effort (and no going to find your wallet) to sign up for an email list. I always find it amazing that people are shocked and annoyed at the advertising platform when they didn't direct sell 1,000 copies of their software on their tw…

That CTR is still ridiculously small. I feel like ads on Reddit are beyond useless due to the cynicism of the user base + the high prevalence of adblock.

But the price seems OK.

Re: Reddit Advertising: Results of a 1-Week Campaign

#17
post #15
post #11

Earlier quoted context omitted.

As someone who has no knowledge of this space - what does it mean inventory being bought out? You can no longer place your ad on that subreddit anymore? Why would this happen?

Say the subreddit generally only get 5,000 page views a month, with one ad space per page. Once someone purchases those 5,000, it's gone -- they can't sell the inventory to someone else because it's all bough. Often too traffic will fluxate; so, for example, they may have estimated 5,000, but only 2,000 page views (and thus ad impressions, since one for one in this example) come in that month -- if someone bought 5,0…

Thanks!

Re: Reddit Advertising: Results of a 1-Week Campaign

#18

I've been advertising my League of Legends convention on reddit for a few weeks using the League related subreddits (leagueoflegends, leagueofmemes, loleventvods, leagueoflegendsmeta) The result? The CPM is low and the CPC has hovered between $0.09 and $0.20, but so far reddit ads have accounted for 0 of our sales (out of a few hundred tickets so far). Location targeting would be amazing, but you can't target a subre…

advertise through streamers!

Re: Reddit Advertising: Results of a 1-Week Campaign

#20

I've been advertising my League of Legends convention on reddit for a few weeks using the League related subreddits (leagueoflegends, leagueofmemes, loleventvods, leagueoflegendsmeta) The result? The CPM is low and the CPC has hovered between $0.09 and $0.20, but so far reddit ads have accounted for 0 of our sales (out of a few hundred tickets so far). Location targeting would be amazing, but you can't target a subre…

Target a location subreddit? For example /r/chicago. Or are you looking to target redditors that are subscribed to overlapping subreddits? So /r/technology + /r/chicago?
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