Reddit Advertising: Results of a 1-Week Campaign
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Reddit Advertising: Results of a 1-Week Campaign
1–10 of 28 posts
Re: Reddit Advertising: Results of a 1-Week Campaign
#2At least he was doing the smart thing and not trying to directly sell to reddit users. Not that reddit users don't buy stuff, but they're no on reddit looking to do so. It takes much less effort (and no going to find your wallet) to sign up for an email list. I always find it amazing that people are shocked and annoyed at the advertising platform when they didn't direct sell 1,000 copies of their software on their twitter advertising campaign.
With sites like this and twitter, etc, don't direct sell - sign them up for lists and do the occasional sales pitch in your emails.
Re: Reddit Advertising: Results of a 1-Week Campaign
#3Not sure if this problem is fixed, but Reddit requires each day of the campaign to have the same numbner of impressions.
So if monday has 100 impressions available, tuesday has 100 impressions available, but wednesday has only 1 impression available... then a Monday-Tuesday-Wednesday campaign can only be for 3 impressions. A shorter campaign (Monday-Tuesday) will give you access to 200 impressions.
The "0 impression" number in your post might be because one day out of that huge timeframe is completely bought out.
Re: Reddit Advertising: Results of a 1-Week Campaign
#4Not sure if this problem is fixed, but Reddit requires each day of the campaign to have the same numbner of impressions. So if monday has 100 impressions available, tuesday has 100 impressions available, but wednesday has only 1 impression available... then a Monday-Tuesday-Wednesday campaign can only be for 3 impressions. A shorter campaign (Monday-Tuesday) will give you access to 200 impressions. The "0 impression"…
Yup, I had this same issue before. Changing my campaign dates around would allow me to do a campaign. Sometimes I would have to start the campaign a couple weeks out.
Re: Reddit Advertising: Results of a 1-Week Campaign
#5I find that any useful subreddit always its inventory bought out - and its a pretty small amount of inventory available in the first place.
Re: Reddit Advertising: Results of a 1-Week Campaign
#6Not sure if this problem is fixed, but Reddit requires each day of the campaign to have the same numbner of impressions. So if monday has 100 impressions available, tuesday has 100 impressions available, but wednesday has only 1 impression available... then a Monday-Tuesday-Wednesday campaign can only be for 3 impressions. A shorter campaign (Monday-Tuesday) will give you access to 200 impressions. The "0 impression"…
Thanks for explaining this! I'm definitely going to check some shorter timeframes and see if I can find any open slots.
Re: Reddit Advertising: Results of a 1-Week Campaign
#7I find that any useful subreddit always its inventory bought out - and its a pretty small amount of inventory available in the first place.
Someone on Twitter made a similar comment and asked the reddit ads team if they would ever consider implementing any type of bidding system (I don't think they've responded).
Re: Reddit Advertising: Results of a 1-Week Campaign
#8Does anyone have insight whether creating Reddit ads can hurt your chances of trending as an organic post?
Re: Reddit Advertising: Results of a 1-Week Campaign
#9At least he was doing the smart thing and not trying to directly sell to reddit users. Not that reddit users don't buy stuff, but they're no on reddit looking to do so. It takes much less effort (and no going to find your wallet) to sign up for an email list. I always find it amazing that people are shocked and annoyed at the advertising platform when they didn't direct sell 1,000 copies of their software on their tw…
That CTR is still ridiculously small. I feel like ads on Reddit are beyond useless due to the cynicism of the user base + the high prevalence of adblock.
Re: Reddit Advertising: Results of a 1-Week Campaign
#10I've been advertising my League of Legends convention on reddit for a few weeks using the League related subreddits (leagueoflegends, leagueofmemes, loleventvods, leagueoflegendsmeta)
The result? The CPM is low and the CPC has hovered between $0.09 and $0.20, but so far reddit ads have accounted for 0 of our sales (out of a few hundred tickets so far). Location targeting would be amazing, but you can't target a subreddit and a location at the same time.
Our ads will steadily change to increase the sense of urgency as the date approaches (X days left, Y tickets left), it will be interesting to see how it plays out.