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Lost My Doggie - Service Helps Find Lost Pets

lostmydoggie.com

11–19 of 19 posts

Re: Lost My Doggie - Service Helps Find Lost Pets

#11
post #7

What about the new law about robo-calling? Will they be affected by that?

Well something perhaps relevant from the FAQ:

LostMyDoggie.com, LLC is classified and registered as an exempt organization by the DNC, thus we can phone your neighbors who are on the Do Not Call List.

Re: Lost My Doggie - Service Helps Find Lost Pets

#12
post #3

Looks like an amazing opportunity for spammers to hammer a specific neighborhood ... or for teens to crank call the whole neighborhood.

The cost would prohibit teenagers.

How effective would: "Your neighbour "Buy lots of Acme products" has lost their dog." be?

Re: Lost My Doggie - Service Helps Find Lost Pets

#13

This is a great example of a business where the revenue opportunity when sold as an insurance policy may be much higher than when sold as a per-incident/per-claim service. Reposition as lost pet insurance, with differing rates based on type of pet, age of pet, whether or not pet has a homeagain RFID implant, etc. Perhaps also offer a standard response or a premium response, where the standard includes robocalls, crai…

In principle you might be onto something but I think the pricing etc. and cost of running this service makes use it when you need it more appropriate.

At $29/year you'd have to hope that only 1 in 5 (perhaps even less) owners actually used your service in a year. What about that lady down the road who's dog gets out each week?

Re: Lost My Doggie - Service Helps Find Lost Pets

#14
post #3

Looks like an amazing opportunity for spammers to hammer a specific neighborhood ... or for teens to crank call the whole neighborhood.

The cost would prohibit teenagers. How effective would: "Your neighbour "Buy lots of Acme products" has lost their dog." be?

Once I had a job in high school I can say that a fair bit of my friends' collective budget was directed into the prank fund. $125 to spread unscrupulous rumors regarding our school principal to 750 homes would not have deterred us.

Re: Lost My Doggie - Service Helps Find Lost Pets

#15
This service seems in line with Magic Jack and WebKinz. Software designed for lower tech experiences people who value utility, but not a pure pixel based experience.

This class of startup is really interesting. From what I've read MagicJack could do $100MM in revenue and WebKinz is a cash factory throwing off $750MM per year. Both utilize software, but it isn't the lead aspect of the service.

These companies really fly under the radar relative to the other hot startups of the day. ReadWriteWeb covers them to some degree, but it is an area that deserves a LOT more coverage.

Re: Lost My Doggie - Service Helps Find Lost Pets

#16

This is a great example of a business where the revenue opportunity when sold as an insurance policy may be much higher than when sold as a per-incident/per-claim service. Reposition as lost pet insurance, with differing rates based on type of pet, age of pet, whether or not pet has a homeagain RFID implant, etc. Perhaps also offer a standard response or a premium response, where the standard includes robocalls, crai…

I don't think many people want to buy insurance whose maximum possible payout comes down to a couple of hundred bucks. People generally only insure against risks which they can't afford.

Re: Lost My Doggie - Service Helps Find Lost Pets

#17

This is a great example of a business where the revenue opportunity when sold as an insurance policy may be much higher than when sold as a per-incident/per-claim service. Reposition as lost pet insurance, with differing rates based on type of pet, age of pet, whether or not pet has a homeagain RFID implant, etc. Perhaps also offer a standard response or a premium response, where the standard includes robocalls, crai…

I don't think many people want to buy insurance whose maximum possible payout comes down to a couple of hundred bucks. People generally only insure against risks which they can't afford.

Except for health insurance, where people insure against the risk that they're going to go to the doctor for a routine annual checkup this year. (Other people have said it better than me: its like submitting a claim against your car insurance to pay for an oil change.)

Re: Lost My Doggie - Service Helps Find Lost Pets

#18

This is a great example of a business where the revenue opportunity when sold as an insurance policy may be much higher than when sold as a per-incident/per-claim service. Reposition as lost pet insurance, with differing rates based on type of pet, age of pet, whether or not pet has a homeagain RFID implant, etc. Perhaps also offer a standard response or a premium response, where the standard includes robocalls, crai…

In principle you might be onto something but I think the pricing etc. and cost of running this service makes use it when you need it more appropriate. At $29/year you'd have to hope that only 1 in 5 (perhaps even less) owners actually used your service in a year. What about that lady down the road who's dog gets out each week?

Take a page from AAA: 4 incidents a year are free, after that you pay.

I agree that "insurance" is the way to pitch this for maximum profit. People, including mostly rational people, will pay a [relative] lot to make themselves feel better about the chances of recovering their pet should it ever become lost.

Re: Lost My Doggie - Service Helps Find Lost Pets

#19

This is a great example of a business where the revenue opportunity when sold as an insurance policy may be much higher than when sold as a per-incident/per-claim service. Reposition as lost pet insurance, with differing rates based on type of pet, age of pet, whether or not pet has a homeagain RFID implant, etc. Perhaps also offer a standard response or a premium response, where the standard includes robocalls, crai…

I don't think many people want to buy insurance whose maximum possible payout comes down to a couple of hundred bucks. People generally only insure against risks which they can't afford.

AAA seems to be doing pretty well, and I can't think of too many people who drive a car, could afford the $39-59 for AAA, but not the I've been a member for 17+ years, and the convenience way outweighs the price.
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