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Lost My Doggie - Service Helps Find Lost Pets

lostmydoggie.com

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Re: Lost My Doggie - Service Helps Find Lost Pets

#2
I got a call from this service on behalf of one of my neighbors who lost his dog. I went to look at the service and though that this was a great idea. It appears to be a fully automated service that combines a request form, a GEO database, a telephone number database, and an automatic calling service. I think this is a great example of startup that a one or two person team could build by combining several existing web services to satisfy an existing need.

Re: Lost My Doggie - Service Helps Find Lost Pets

#5
This is a great example of a business where the revenue opportunity when sold as an insurance policy may be much higher than when sold as a per-incident/per-claim service.

Reposition as lost pet insurance, with differing rates based on type of pet, age of pet, whether or not pet has a homeagain RFID implant, etc. Perhaps also offer a standard response or a premium response, where the standard includes robocalls, craigslist posting, notification to local pet shelters/SPCA/dog catcher; premium level includes posting 'lost dog' flyers in local area using craigslist-recruited 'street teams.'

Sell it through vets, a PetCo partnership, dogster.com, etc. $29/year or something affordable like that. Get a special tag and everything "this pet protected by Pet Guardian" or whatever. See also AAA, TowBoat/US, Lifelock for insurance programs that target unlikely bad things like broken down car, grounded boat, or stolen identity.

"Do you care enough about your doggie to protect him with Pet Guardian?"

Market size is big: 60% of American households own pets. If just 0.50% of these pet-owning households bought lost pet insurance @ $29/year, that's an $8mm/yr business. If you got 3% of the market, it's $50 mm/yr.

Re: Lost My Doggie - Service Helps Find Lost Pets

#9
post #8

I've been wondering, couldn't missing pets be tracked with dogs? Like they could find them via their smell?

search and rescue dogs (and bomb/drug sniffing dogs) have to have a lot of training, and i'm sure they are quite pricey to hire out.

also, since a lost pet is probably roaming around quite a bit vs. a missing person that is lying in a ditch, they are probably quite hard for another dog to track reliably.

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