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Infographics might be more fun to look at than a company website

yjord.userapp.io

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Re: Infographics might be more fun to look at than a company website

#11

Post by R_Yjord »

bbx wrote: post #6

In this particular situation, it doesn't work at all. The infographic didn't teach me anything about the product. It starts with a segmented wheel that seems to describe the "Overall time saved". But where does that come from? Time saved doing what? Time saved by whom? And 2 cells are in grey, why is that? The graphic right below ("Future add-ons") has weird labels. What do "Good", "Great", and "Awesome" mean here? T…

Thanks for the feedback. I fully agree with you that I should have written an explanation about the product. Your comment as well as the other have triggered me to try to improve the infographic.

I will create a new post on the blog shortly with an improved infographic and some statistics on today's blog traffic.

Re: Infographics might be more fun to look at than a company website

#14

Post by onion2k »

I noticed that their popularity is perfectly justified when I didn’t remember even once closing an infographic before scrolling down to the very end of it (and some of them has been very long).

I don't think this is true, and even if it is, unless you're in the business of making mouse wheels a user scrolling to the end is not the goal - getting a conversion (sale, signup, phone call, etc) is. The fact you scroll to the end isn't very interesting - do people call the companies they see infographics from? I don't.

A good infographic is a representation of interesting data with an imaginative and informing design. Making something into an infographic doesn't have any inherent benefit. They need real thought and hard work to be useful. There are popular, dare I say even beautiful infographics, but many are dull, unimaginative ways of reporting data without actually adding anything. They're created as if Excel had an "export table as cartoon" feature.

People are as likely to ignore a bad infographic as they are to ignore a bad website.

Re: Infographics might be more fun to look at than a company website

#16

Post by ChikkaChiChi »

Compelling information that promotes organic engagement is more fun to look at.

Designing infographics requires someone adept at visual storytelling to understand exactly what to put where. Pretty graphs and large fontography(?) are merely the byproduct, not the catalyst.

Re: Infographics might be more fun to look at than a company website

#18

Post by lnanek2 »

bbx wrote: post #6

In this particular situation, it doesn't work at all. The infographic didn't teach me anything about the product. It starts with a segmented wheel that seems to describe the "Overall time saved". But where does that come from? Time saved doing what? Time saved by whom? And 2 cells are in grey, why is that? The graphic right below ("Future add-ons") has weird labels. What do "Good", "Great", and "Awesome" mean here? T…

How could you not understand the time saved? It says right below that don't reinvent the wheel every time you make a new app. It's pretty clearly a programming library to implement user login and management instead of writing your own. Time saved is clearly development time. I don't think you even read the text, just skimmed the titles, but then it certainly isn't strange you don't understand anything about the product.
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