Infographics might be more fun to look at than a company website

Hrm.... It could just be me, but that color scheme really doesn't do it for me. Maybe use a different or at least lighter green?

I'm not a visual design kind of guy, but having white and black close to each other on the green background doesn't invite my eyes to read. It seems to make it so that I have to focus more on the text/images to get the content, more than I would with a more natural color choice.

For me, it certainly puts the infographic at a significant disadvantage. I may very well be a negligible subset of readers.

The infographic may be more fun to look at, but it is far less obvious where the "call to action" might go. In fact, you may be hard pressed to place one at all.

And I think this is a fundamental result of the nature of the graphic Vs text.

With text, however arranged, there is a flow, a direction, and we are used to gaps, pauses, and beats - punctuation, paragraphs, chapters....

A graphic is closed. A graphic attempts to present everything. Nothing more. Nothing less.

Achieving flow and direction in a graphic is difficult - and I'll assert, blindly and without evidence, that flow is essential to the placement of the call to action. "Ah, the end of [sentence|paragraph|story], now I [click|call|shout with joy]!"

With a graphic, a button is just another part of the picture, no?

The infographic is very interesting, intriguing. I just don't know what to do with it. Like shots from USA Today, it seems to tell me something, but I don't know what to conclude, and I move on to the narrative of the sports section.

In this particular situation, it doesn't work at all. The infographic didn't teach me anything about the product.

It starts with a segmented wheel that seems to describe the "Overall time saved". But where does that come from? Time saved doing what? Time saved by whom? And 2 cells are in grey, why is that?

The graphic right below ("Future add-ons") has weird labels. What do "Good", "Great", and "Awesome" mean here? The progress bars hint at the fact that the X-axis is a quantifiable value. But they're actually arbitrary opinions. It looks like "Payment integration" is more awesome than "Advanced user search", and Referall Program and Launching Soon Page are just good. By the way, why are these two in white?

The "What happens next" section displays those progress bars again. Looking at the X-axis, I see Php, Ruby, Java... So it looks like a ranking for programming languages? Well, it also says Mailchimp, Social Login and Analytics. So what is it supposed to tell exactly?

I closed the infographic and went to the website. First thing I read: "User Management in the Cloud". Ok, I finally know what you do. These 5 words taught me more than your 3 Million pixels image.

You might consider that infographics repel some folks - they think "what a waste of time, I'm definitely hitting the back button now". I don't know the demographics, buts its probably bigger than one (me).