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What Happens When Publishers Invest In Long Stories

fastcolabs.com

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Re: What Happens When Publishers Invest In Long Stories

#11

One concern pointed out in the comments was regarding SEO A continually updating piece at new URLs looks like duplicate content. The author mentioned that their Search traffic was the same, but I wonder what the long term impacts are. Clearly low bounce and high time on site are important, but I wonder if fluctuating titles hurt them more than helped, and counteracted the increased engagement.

well, if you provide a canonical name in the headers, the search engines will not treat the page as a duplicate content

Re: What Happens When Publishers Invest In Long Stories

#12
post #10
post #9

The examples they give seem off to me - slowly-evolving thought pieces. (Of course, I understand that their examples are limited to topics they would typically cover.) > ...and then build the article as the story develops over time, rather than just cranking out short, discrete posts every time something new breaks. Seems to me that this format/style would be perfectly suited to more quickly-evolving stories like the…

News media already use this format for developing stories, called "live blogging". That's what the article refers to with the term "slow live blogging". Like you said, it's slowly evolving rather than breaking news.

Good point. I didn't think about it that way. Thanks.
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