One concern pointed out in the comments was regarding SEO A continually updating piece at new URLs looks like duplicate content. The author mentioned that their Search traffic was the same, but I wonder what the long term impacts are. Clearly low bounce and high time on site are important, but I wonder if fluctuating titles hurt them more than helped, and counteracted the increased engagement.
Re: What Happens When Publishers Invest In Long Stories
#11well, if you provide a canonical name in the headers, the search engines will not treat the page as a duplicate content