What Happens When Publishers Invest In Long Stories
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What Happens When Publishers Invest In Long Stories
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Re: What Happens When Publishers Invest In Long Stories
#2Re: What Happens When Publishers Invest In Long Stories
#3I wonder if The Verge sees a similar effect when they post longer features. I certainly stick around there and at Polygon for the longer posts, not the short blurbs that feel like they trick me into clicking them ...
Re: What Happens When Publishers Invest In Long Stories
#4A continually updating piece at new URLs looks like duplicate content. The author mentioned that their Search traffic was the same, but I wonder what the long term impacts are.
Clearly low bounce and high time on site are important, but I wonder if fluctuating titles hurt them more than helped, and counteracted the increased engagement.
Re: What Happens When Publishers Invest In Long Stories
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#8I have trouble imagining the reading experience. You read it, then it updates when you're not reading it, and... what? The RSS for it reactivates, but it's still non-recent. Or we bookmark it to remind ourselves to check bank now and again? It's not quite like a subscription... seems like it's a lot of mental load to check back during those times when it hasn't been updated (scroll scroll scroll... oh drat, it ended…
Re: What Happens When Publishers Invest In Long Stories
#9> ...and then build the article as the story develops over time, rather than just cranking out short, discrete posts every time something new breaks.
Seems to me that this format/style would be perfectly suited to more quickly-evolving stories like the Boston Marathon bombings.
Re: What Happens When Publishers Invest In Long Stories
#10The examples they give seem off to me - slowly-evolving thought pieces. (Of course, I understand that their examples are limited to topics they would typically cover.) > ...and then build the article as the story develops over time, rather than just cranking out short, discrete posts every time something new breaks. Seems to me that this format/style would be perfectly suited to more quickly-evolving stories like the…