Yeah,
Lets build the next generation AI and slap an ads on it for a good measure.
We're testing new ad formats in Search and expanding our Direct Offers pilot
11–20 of 603 posts
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#12Does nobody talk abot the elephant in the room? Will the answers the AI gives also be influenced by Googles customers?
I won't be able to use their AI results if they are, personally. If I ask the question "what is the best tool for doing x" and I can't trust that the answer is going to be the truth according to all available information, then the AI is useless or worse, misleading. If google is unbiased, and only highlights paid advertiser mentions, no one will pay. I'd only accept this if it was a clear separation of LLM response and ads in a sidebar or something similar. Other people may not care. Many happily read politically affiliated news knowing that their opinions and actions may be influenced by a media source.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#13Fuck yes. I was worried about not having ads and google providing useful results again.
The last time i clicked on an AI link it took me to a page that wasn’t just more google ads or SEo bullshit. It was very disappointing I was looking forward to accidentally clicking more ads and instead found information relevant to what I wanted to know.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#14...was this ever in doubt? Search accounts for >50% of alphabet's total revenue - they are hardly going to kill the golden goose intentionally
Not search - ads in search account for >50% of their total revenue.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#15> We’re introducing more helpful ads in AI Mode
I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#16I've tried the AI mode and it seems to basically give the same results as a ChatGPT query - which raises the question why use Google AI mode and not ChatGPT? (or any other of the similar models?)
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#17Does nobody talk abot the elephant in the room? Will the answers the AI gives also be influenced by Googles customers?
The method is already public for some time now. I bookmarked it since I share it a lot:
https://research.google/blog/mechanism-design-for-large-lang...
It's the same. There are slots, there's bidding, there're bidders. Same ad model, evolved for AI era.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#18Google has to do this to protect their ad revenue. But… Anthropic doesn’t have to do ads (OpenAI might have to for their free tier) and if the ads degrade the experience too much then people will just abandon Google/Gemini for search entirely.
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#19> We’re introducing more helpful ads in AI Mode I always chuckle when ad companies say that. I have never seen a helpful ad in google search, but well I have been using adblockers forever so I would not know.I am honestly curious though, for those who don't use adblockers - what percentage of ads that you see are actually helpful?
> I have never seen a helpful ad
There, I fixed it!
Re: We're testing new ad formats in Search and expanding our Direct Offers pilot
#20I've tried the AI mode and it seems to basically give the same results as a ChatGPT query - which raises the question why use Google AI mode and not ChatGPT? (or any other of the similar models?)
Well Google is going to exist 10 years from now and ChatGPT will not