Why would you buy overpriced cake mix in the first place? Buy flour, sugar, cocoa and sodium bicarbonate and... that's it?
Oh wait you probably have all of them already.
Betty Crocker broke recipes by shrinking boxes
11–20 of 721 posts
Re: Betty Crocker broke recipes by shrinking boxes
#12This definitely seems like a case where continuing to increase the price makes more sense than shrinking the box. Maybe we’ll see a reversal if sales actually go down?
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Um. I'm not sure anyone needs Betty crocker cake or cookies.
You can skip about 7/8ths of every grocery store and still get your calories and nutrients.
Maybe people will start doing that?
Re: Betty Crocker broke recipes by shrinking boxes
#13> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…
I've had the tiniest nagging confusion about that...
From what I recall, it seemed pretty common to use the recipe on the bag of chocolate chips, yet somehow each family's cookies came out different.
My mom's instantiation of the bag recipe, for example, were pretty consistent across runs, yet not quite like anyone else's (that you're exposed to at friends' houses, school birthdays, bake sales, church potlucks, family reunions, cafes, ad photos, etc.)
Re: Betty Crocker broke recipes by shrinking boxes
#14Yeah I can understand shrinkflation style adjustments but they're starting to hit inflection points like this.
Amazon just adjusted the Amazon Grocery minimums +25%...and now it just doesn't work anymore for a 1 person household. It's not that I can't afford it...it's just too much stuff in one go. Forces shifting buying patterns from fresh to frozen & shelf stable junk. I'm not doing +25% bigger cart sizes for a shit diet Amazon
Re: Betty Crocker broke recipes by shrinking boxes
#15> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…
If the origin of these recipes was indeed Betty Crocker's own marketing department, undoing a very successful bit of advertising in this manner would be hilariously dumb.
In any case, it typically pays to carefully observe how people use your products before you change them.
Re: Betty Crocker broke recipes by shrinking boxes
#16> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…
Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to measure them out, and it's way cheaper.
Re: Betty Crocker broke recipes by shrinking boxes
#17> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…
Speaking as an American, this is a part of American culture that's so weird -- using a pre-made mix as a base for a recipe that it's not designed for. That recipe looks like it just has flour, cocoa powder, baking powder, and salt pre-mixed (with a load of other garbage you probably don't need). People don't seem to realize that you can just buy those ingredients yourself. It doesn't take that much extra time to meas…
I think people know you can purchase baking ingredients.
There are both familiarity (consistency) and convenience aspects here.
Re: Betty Crocker broke recipes by shrinking boxes
#18Why would you buy overpriced cake mix in the first place? Buy flour, sugar, cocoa and sodium bicarbonate and... that's it? Oh wait you probably have all of them already.
According to some (youtube) experiments, commercial brownie mix produces some aspects of brownies more consistently because it's ground finer (and mixed more uniformly) than the ingredients you can usually source. So it's not quite that simple (though it mostly is.)
Re: Betty Crocker broke recipes by shrinking boxes
#19I feel like a giant buying groceries anymore. Oh great 10 ounce box of cereal; that will be 2 bowls if I am lucky. So dumb, just show the real price and keep the portion the same.
The thing is that there is a greater incentive to shrink than to inflate prices. Or at least, to do a combination of the two. Price-conscious consumers will probably choose the shrunk item over another brand that increased their price, even though the price per unit might be the same.
Sure, and ads are a nice thing on websites.
At one points, animated videos with sound covering all the content were too much, and people started installing adblocks.
Same with food, i never bought an 80g bar of chocolate and i never will, and i've gone home chocolateless because of that.
Re: Betty Crocker broke recipes by shrinking boxes
#20> “It’s just so upsetting,” says Judith, whose cookie recipe was passed down by her mother. These “perfect little cookies” once made the rounds at bake sales, Christmas cookie exchanges, and birthdays. > a box of Betty Crocker chocolate cake mix, two eggs, and 1/3 cup neutral oil I realize it's not the point of the story, but this is like that Friends episode[0] where Phoebe finds out her grandmother's secret cookie…
I've had the tiniest nagging confusion about that... From what I recall, it seemed pretty common to use the recipe on the bag of chocolate chips, yet somehow each family's cookies came out different. My mom's instantiation of the bag recipe, for example, were pretty consistent across runs, yet not quite like anyone else's (that you're exposed to at friends' houses, school birthdays, bake sales, church potlucks, famil…
Cookies are surprisingly sensitive to slightly different ingredients or practices. e.g. Using different brands of butter, different sizes of eggs, or storing the dough at different temperatures can have a large impact on the final product, even though the same recipe was followed.