It is used in enterprise, but it's linked to status. Above a certain level, you don't have to explain that you won't be getting the Windows laptop; it would just be disrespectful.
Why isn't Apple attacking the enterprise market?
11–20 of 45 posts
Re: Why isn't Apple attacking the enterprise market?
#12I guess Apple could afford to buy Oracle.
Re: Why isn't Apple attacking the enterprise market?
#13> […] why isn’t Apple more aggressively attacking the enterprise market?
Apple seems to be doing just fine (including financially) selling widgets to 'regular' consumers. They're already one of the largest companies in the world doing their current strategy: what would they gain from doing "enterprise"?
Further: please define "enterprise market".
Are we talking about hardware like servers? Data storage? Networking? Are you talking about ERP solution? CRM? Supply chain management? Business intelligence / analytics? HRM? Payroll? Identity management? Project management?
* https://en.wikipedia.org/wiki/Enterprise_software
What are the margins on those things? What are the volumes on units? Do you need a sales staff (perhaps working on commission)?
Apple products seem to already be quite popular and in demand, so I'm not sure what 'going after' another market would get them.
Re: Why isn't Apple attacking the enterprise market?
#14What product are you envisioning that Apple doesn't offer? Rackable compute? Not worth their time. Look at the products they make. They try to make stuff that targets the widest market possible; everybody. They try not to go for niche markets.
This is from the company that just made the Apple Vision Pro. I don't see any reason they couldn't do limited forays into enterprise.
Re: Why isn't Apple attacking the enterprise market?
#15> […] why isn’t Apple more aggressively attacking the enterprise market? Apple seems to be doing just fine (including financially) selling widgets to 'regular' consumers. They're already one of the largest companies in the world doing their current strategy: what would they gain from doing "enterprise"? Further: please define "enterprise market". Are we talking about hardware like servers? Data storage? Networking? A…
> what would they gain from doing "enterprise"?
They are valued at 3.4 trillion dollars with a P/E ratio of 34. They can give a lot of that up, or they can continue to grow, as their current valuation demands.
> Further: please define "enterprise market".
It's simple enough to think of it as some thing they are not doing, but can do, to make money. It's much less of a stretch than cars, which is one thing they've explored.
Re: Why isn't Apple attacking the enterprise market?
#16Apples products aren't suitable for enterprise. They aren't repairable, aren't easily deployable, they make poor engineering choices which put the integrity of their hardware at risk, they don't run most business software, their security and update posture is a complete joke, they nerf products just to bleed more money out of consumers, they treat their employees and b2b dealings like sht. I can go on, the list is borderline endless with Apple.
Just all round dealing with Apple and their products is a effin nightmare. It's impossible to explain ethics to Apple users too. They literally have their head in the sand. Apples so crap to service and work with its gotten to the point where I just double my rate to 160 an hour if you want to bring an apple device anywhere near me just to discourage it. Please if you have apple take your business elsewhere. But alas they keep coming and I keep replacing macbooks with real work machines.
Re: Why isn't Apple attacking the enterprise market?
#17Apple once bought an enterprise company called NeXT:
https://web.archive.org/web/20011017163151/http://www.apple....
Re: Why isn't Apple attacking the enterprise market?
#18These days and probably for the past 30 years or so, companies want nothing but cheap in up front costs. If they wanted good hardware, mainframes would still be selling very well, much more than now.
This is just financing optics. There’s no reason Apple couldn’t do the same thing.
Re: Why isn't Apple attacking the enterprise market?
#19> […] why isn’t Apple more aggressively attacking the enterprise market? Apple seems to be doing just fine (including financially) selling widgets to 'regular' consumers. They're already one of the largest companies in the world doing their current strategy: what would they gain from doing "enterprise"? Further: please define "enterprise market". Are we talking about hardware like servers? Data storage? Networking? A…
> what would they gain from doing "enterprise"? They are valued at 3.4 trillion dollars with a P/E ratio of 34. They can give a lot of that up, or they can continue to grow, as their current valuation demands. > Further: please define "enterprise market". It's simple enough to think of it as some thing they are not doing, but can do, to make money. It's much less of a stretch than cars, which is one thing they've exp…
Their trailing PE is 34. Markets are forward looking however. Their forward PE is ~30. Whether or not that is reasonable is another story.
Re: Why isn't Apple attacking the enterprise market?
#20> […] why isn’t Apple more aggressively attacking the enterprise market? Apple seems to be doing just fine (including financially) selling widgets to 'regular' consumers. They're already one of the largest companies in the world doing their current strategy: what would they gain from doing "enterprise"? Further: please define "enterprise market". Are we talking about hardware like servers? Data storage? Networking? A…
> what would they gain from doing "enterprise"?
Enough sales to bump their market cap needle to the tune of an additional $1 trillion or three.
I think if Apple revisited their old "bicycle for the mind" focus, with computers and software as productivity multipliers for individuals and business, it would naturally have an upstream path to enterprise.
Instead their newer unifying view of devices, apps and media, seems to flow through a services, social, entertainment and store/middleman/gatekeeper/kiosk lens.
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They stumbled onto Vision Pro as being a great Mac enhancer, but I predict that with their loss of productivity focus, they won't lean into where that could go.
"Apple Vision" (not Pro) should be the lower cost, shiny iOS-type $2.00 app sales kiosk "in 3D!" for "everyone" and "anyone", that Apple knows it wants out there.
"Apple Vision Pro" should become a fully Mac-independent Mac-eclipsing no-sandbox powerhouse that leverages visual and gesture computing into highly productive interfaces for deep individual and collaborative work. Justifying prices like $3500, $4500, etc. I know my Vision Pro desperately wants to be that!
Enterprise would see the value in that, once it was on their face.
I hope Apple creates that. But their ambitions seem to be much lower lately.