>Nothing in the article actually shows that the Hedgehog concept is bad or wasn't a factor in these companies' success. It's little more than a glib, cocktail-party sized nugget of contrarianism with no real substance. That's why I dismissed it as FUD.
And nothing in Jim Collin's book shows it was a factor in their success, he just claims it is because all the companies he analyzed allegedly fit into his rubric. Does he research if failed companies did not fit into it equally well? Or perhaps other competitors in the same industry? If all you are doing is retrospectively identifying success, well great, but that isn't terribly hard to do. If all you are doing is cherry picking examples or worse, simply grouping already successful companies and then deciding that their success must be due to some common trait(s) they all share, then you also aren't providing any real insight in my opinion.
As others have pointed out his theories are vague to the point of uselessness. Do only what you can you be 'best in the world' at? Really? Best in the world? Well by that metric there really only should be one company in every single industry, since clearly we can't have multiple 'best in the worlds'.
All he is engaging in is book length common sense "Do what you are good at, don't do what you aren't good at, don't waste money on ill-conceived ideas". Trite sayings that are not really anything anyone would argue against but also don't give a lot of amazing insight.
Maybe I am just too dense to get his brilliance, but I have never seen anything amazing from his writing, which was why I originally responded to someone that appeared to be implying that he was apparently the diviner of the one true path to success.