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This is the coolest thing I have seen in Analytics for a long time. This really gets to the heart of most of the information you need on user flows and its fast and clear. Can't wait till they add events to this.
I like the simplicity of the UI overall, but I'm always surprised when people go through the trouble to make certain interactions really fancy when the less fancy version would be both better for the user and easier to implement. In this case, the little popover when I hover over a circle. As I move my mouse around the circle, the popover follows along on the perimeter of the circle, and I must hover over the (hopefu…
I found the UI very pretty (I had to check it wasn't Flash) but a bit confusing and limited: - Only shows 3 flow destinations at a time (and I nearly missed the scroll buttons) - Had to mouseover to get percentages. I don't know why why percentages seem more useful to me than actual numbers - It didn't feel very "actionable". I can't put my finger on why, but I wasn't sure what I'd do with this diagram.
This is the coolest thing I have seen in Analytics for a long time. This really gets to the heart of most of the information you need on user flows and its fast and clear. Can't wait till they add events to this.
Issues:
1) Requires too much effort (rolling over hover states) to dig out information.
2) Pairing circles and rectangles as a node make it hard to parse when your eyes are scanning the page. These shapes don't naturally go together.
3) URL's are truncated too short. On the bottom left of the live demo, you see "/account/listi..." twice, and they're actually different URL's. For some websites I can see this becoming a major issue.
4) The rounded circular graphs with the blue and red look nice, but doesn't convey the information very well. Any type of circular chart (pie chart, tachometer graphs, etc.) is not recommended.
Suggestions: I would consolidate the information for each node and show all of the visible and rollover data into a single box. Use varying font sizes, colors, and weights for necessary emphasis. Instead of the circular graphs, use a horizontal bullet graph[1] along the top of each node. Use the bullet graph to display the historical high and low as the bar, and the daily range as the background (or vice versa). This way, the user can scan the page looking at the bullet graphs along the top, and then if something strikes there eye as unusual look below and examine the data.
As a next step, they should allow you to click on one of the nodes and turn that page into a cohort. Then, we could analyze the impact of our improvements. That'd be sick.
What is most illuminating for a chart like this is seeing these numbers as a total % of activations/daily users/daily visitors over time. That way, you can see if a particular change you made (such as doing some landing page optimization) actually increased conversions which is ultimately what you're trying to look at in something like this.