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An Open Letter to Warby Parker

classicspecs.tumblr.com

11–20 of 76 posts

Re: An Open Letter to Warby Parker

#12

Why do startups do this? I've seen this a few times over the past few years, and every time I find it loathsome. Dirty laundry isn't something you just go around airing because someone sent you a C&D letter. It could have been a mistake, it could have been a rogue legal team member, it could have been anything. Does it matter to the general public? No. Should it? No. This is between two businesses, and should have st…

They're "fighting up" as a marketing tactic. And it seems to be working pretty well so far. Countless of other startups have done the same thing like Paypal (fighting Ebay), Handspring (fighting Palm), Runkeeper (fighting Nike), etc.

Re: An Open Letter to Warby Parker

#14
post #5

If you ever find yourself writing an open letter like this, please stop. No one cares that your competitor badmouthed you. It doesn't need an open letter, it needs a normal letter, preferably from your lawyer.

I disagree. Open letters let customers know what is going on behind the scenes. No way am I going to buy from a company with this kind of attitude/culture.

Re: An Open Letter to Warby Parker

#15
post #5

If you ever find yourself writing an open letter like this, please stop. No one cares that your competitor badmouthed you. It doesn't need an open letter, it needs a normal letter, preferably from your lawyer.

In this case, it does need an open letter.

This was CS's way of laying out their case. Apparently there are others who think Classic Specs pulled shenanigans, and CS need to make their position clear to those people. Note that sending a letter to them directly doesn't expose the story to the rest of the world.

Re: An Open Letter to Warby Parker

#17

Why do startups do this? I've seen this a few times over the past few years, and every time I find it loathsome. Dirty laundry isn't something you just go around airing because someone sent you a C&D letter. It could have been a mistake, it could have been a rogue legal team member, it could have been anything. Does it matter to the general public? No. Should it? No. This is between two businesses, and should have st…

Yes, while this kind of stuff doesn't help either party much in the long run, you do have to admit to chuckling a little at the end when Andrew confessed to sending WP's co-founder's wife an empty box instead of her order. edit: Yep, sorry, I was not clear, the kind of chuckling one does when a business freely publicizes an act of stupidity that could cost them customers.

If by chuckling you mean, "Ensuring I never do business with this company in the future." The open letter makes them come across as jerks. The P.S. makes them look like assholes.

Re: An Open Letter to Warby Parker

#18
post #14
post #5

If you ever find yourself writing an open letter like this, please stop. No one cares that your competitor badmouthed you. It doesn't need an open letter, it needs a normal letter, preferably from your lawyer.

I disagree. Open letters let customers know what is going on behind the scenes. No way am I going to buy from a company with this kind of attitude/culture.

Which one, WP or CS?

Re: An Open Letter to Warby Parker

#19
post #9

Well, since the Warby Parker peeps will probably get around to reading this, I'd just like to mention that I love my SALT Topher's and will probably spend another $400 on another pair of SALT's for my spring wardrobe this year as well.

How's the build quality? I love the SALT glasses I've seen online but the one place in NYC that stocks them don't have many styles in stock. I'm leaning toward the Dumonts

Re: An Open Letter to Warby Parker

#20
post #17

Earlier quoted context omitted.

Yes, while this kind of stuff doesn't help either party much in the long run, you do have to admit to chuckling a little at the end when Andrew confessed to sending WP's co-founder's wife an empty box instead of her order. edit: Yep, sorry, I was not clear, the kind of chuckling one does when a business freely publicizes an act of stupidity that could cost them customers.

If by chuckling you mean, "Ensuring I never do business with this company in the future." The open letter makes them come across as jerks. The P.S. makes them look like assholes.

I was with them until the P.S. -- that's just creepy.
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