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> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…
I’m sure they’ve already tried to get a parent on that
The kind of ridiculous situation that arises when a company is drowning in money with no idea what to do about it. Make work for lawyers, Make work for engineers, share buybacks, no good vision on how to spend the money
Ah yes, years of continuing technical and product innovations, with "no good vision"
Was puzzling they didn't include an image of said logo[1]. IIRC I've observed this for some other articles in the past covering trademark disputes. Is there a common reason they might do this? [1] https://www.swissfruit.ch/wp-content/uploads/2021/10/sov_new...
Trademarks, unlike copyright, are "use and protect it or lose it". There's no "expiry" date on them like copyrighted things have because brands sometimes live for over a hundred years. Letting someone take your companies name and logo just because you're "too old" isn't fair. This is because trademarks, unlike copyright, aren't about science and innovation; they're about preventing consumer confusion. Not protecting…
The kind of ridiculous situation that arises when a company is drowning in money with no idea what to do about it. Make work for lawyers, Make work for engineers, share buybacks, no good vision on how to spend the money
> no good vision Ah yes, years of continuing technical and product innovations, with "no good vision"
> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…
Earlier quoted context omitted.
Trademarks, unlike copyright, are "use and protect it or lose it". There's no "expiry" date on them like copyrighted things have because brands sometimes live for over a hundred years. Letting someone take your companies name and logo just because you're "too old" isn't fair. This is because trademarks, unlike copyright, aren't about science and innovation; they're about preventing consumer confusion. Not protecting…
So what you're saying is that Apple is infringing on this Swiss company's trademark and must be forced to change their logo before logos with apples are irreversibly associated with Apple instead of the Swiss company?
Really, fuck IP and trademark laws. I see it as a net negative. I would rather throw this cursed baby away along with its shit water.
Was puzzling they didn't include an image of said logo[1]. IIRC I've observed this for some other articles in the past covering trademark disputes. Is there a common reason they might do this? [1] https://www.swissfruit.ch/wp-content/uploads/2021/10/sov_new...
Trademarks, unlike copyright, are "use and protect it or lose it". There's no "expiry" date on them like copyrighted things have because brands sometimes live for over a hundred years. Letting someone take your companies name and logo just because you're "too old" isn't fair. This is because trademarks, unlike copyright, aren't about science and innovation; they're about preventing consumer confusion. Not protecting…
You'll notice the rest of the page is legally protected trademarks that have NOT expired, despite common and generic use by individuals. Hoover did not lose their brand, nor Kleenex.