For what it's worth, I think your new logo is great.
I was just going to post the same thing. The new logo looks fantastic.
I regret my website redesign
11–20 of 789 posts
Re: I regret my website redesign
#12Author here. Happy to take any feedback or answer any questions about this post.
I liked your original design. Simpler, to the point, and lower contrast so my eyes don't bleed.
Also I am utterly floored at how long programming a web page takes even for these "professionals". Yet another profession that pays way better for way less work than mine (scientist).
Re: I regret my website redesign
#13Author here. Happy to take any feedback or answer any questions about this post.
I just want you to know: You're not alone. I worked at a company that had a similar experience with a highly regarded web design firm. Only difference is we did our own implementation from their designs. Working with them as an IC was even worse because they knew I wasn't the one signing their checks.
Some anecdotes:
* their new designs actually made our metrics WORSE.
* Some of their design work didn't cleanly translate to responsive web code very well, so I wanted time with one of their designers and try and come up with some quick solutions to try an adapt it to something you can actually implement. Web design firm didn't like this and we were forced to play a game of telephone between a project manager... which as you can imagine racked up a bunch of billable hours.
Re: I regret my website redesign
#14The logos look like stocklogos from Freepik - indeed I think Freepik has better ones. And $7k - yukes.
Re: I regret my website redesign
#15did you do anything other than redesign the website that could explain the influx of more sales? Like any campaigns, newsletters, ad buys etc? How do you know the new design is the the correlated cause of the revenue influx?
When I was working on a website for my stepdad, I had to keep re-iterating to him that he should monitor metrics before going off with any re-design. Often he would call wondering if something could be re-designed, something I taught him is that unless it's going to help bring customers and money in the door, it's not worth it.
I get tons of "customers" like this. They want a website that is a reflection of their business. I always tell them the same thing, base your decisions about redesigns in the numbers, let the metrics tell you when it's time to redesign to increase engagement/click through/etc.
Re: I regret my website redesign
#16This reminds me of when I worked for a B2C company in the healthcare space. We hired a freelance designer to redesign our checkout flow and we wanted it done in time for Black Friday, which was by far our biggest day of the year. Of course the project ran long and we crunched so that we could ship the redesign exactly on Black Friday. I think we shipped the Tuesday before (because Thanksgiving) and everything seemed…
Was there ever a follow up to help determine why? Were repeat customers returning and panicked when they saw a new, and unexpected, layout change?
Re: I regret my website redesign
#17> Hire an individual freelancer instead of an agency
More people should do this. Many agencies, if not most, prioritize new customer acquisition. If you're not their biggest customer, their priority is to do as little work as possible and inflate the cost (partially why they love retainers).
Very often a customer like this would be relegated to junior employees in an agency anyway. You can get a freelancer with a lot more experience, and still save money.
I worked at agencies for about the first 5 years of my career, and left to freelance when I realized I was already doing most of the work... but someone else was making most of the money.
Re: I regret my website redesign
#18In the same vein as companies "not wanting to be a company's biggest client" there's a reason for not being a company's smallest client as well, as this shows well.
What's the reason for "not wanting to be a company's biggest client" except maybe inexperience.
Re: I regret my website redesign
#19This reminds me of when I worked for a B2C company in the healthcare space. We hired a freelance designer to redesign our checkout flow and we wanted it done in time for Black Friday, which was by far our biggest day of the year. Of course the project ran long and we crunched so that we could ship the redesign exactly on Black Friday. I think we shipped the Tuesday before (because Thanksgiving) and everything seemed…
Apple gets a lot of flack for keeping design constant over the years, but this is the reason why they do it.
People hate changes to their workflow.
Re: I regret my website redesign
#20For what it's worth, I think your new logo is great.
Thank you! I was really happy with how it turned out.