I regret my website redesign

If it sells, why do you need to stylize it when the style fad will change in two years?

Cafe. Sriracha HOT chilly sauce.

Thanks for reading!

I think design improvements can help even if styles change. For example, if you look at Apple's ads from 20-30 years ago[0], they look dated, but they're still better than what I'm capable of creating today with my limited design skills.

[0] https://www.tortoisemedia.com/2020/01/09/photo-essay-apple-a...

For what it's worth, I think your new logo is great.

In the same vein as companies "not wanting to be a company's biggest client" there's a reason for not being a company's smallest client as well, as this shows well.

This reminds me of when I worked for a B2C company in the healthcare space. We hired a freelance designer to redesign our checkout flow and we wanted it done in time for Black Friday, which was by far our biggest day of the year.

Of course the project ran long and we crunched so that we could ship the redesign exactly on Black Friday. I think we shipped the Tuesday before (because Thanksgiving) and everything seemed normal. Black Friday rolls around and we go into the office and they have our internal dashboard monitors set up with our Black Friday unit sales counts. Spoiler alert: it did not go well. We were something like 25% off of our goal and 10-15% off of our previous year's sales. Exec team is freaking out and they order us to revert the design change ASAP in the early afternoon. We do and sure enough, we see our sales start to increase.

Nobody considered that rearranging the layout and colors of the checkout buttons would have such an impact but they did.