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Boring SEO guide for the non-lazy

boringseo.org

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Re: Boring SEO guide for the non-lazy

#11

Post by josefresco »

codingdave wrote: post #9
josefresco wrote: post #8

Earlier quoted context omitted.

> The only SEO you need to worry about for your own business site is "Write Good Content". I provide SEO services to small businesses. Content creation alone is not enough, you'll eventually hit a wall. Just like creating a Facebook page/Twitter account and posting to it is not enough (anymore). "Build it and and they will come" doesn't work on the Internet when your new website is an island in the middle of an ocean…

Enough for what? I've done my share of small biz consulting, and the discussion circles around why they want a web site to begin with. Honestly, I have yet to meet a small biz owner who gives a crap about the web site for its own sake. It needs to contribute to their larger goals. That is not always growth... I've worked with folks who are already at capacity for their size and want streamlined communications, not gr…

> Enough for what?

We're talking about SEO, so: "enough to increase your rank".

I agree in the larger picture there's more to consider for a small biz. But purely from a standpoint of increasing rank, content creation alone is not enough.

Re: Boring SEO guide for the non-lazy

#12

Post by dvt »

sharkweek wrote: post #10

Respectfully, this is basically the equivalent of "here's how to build a house" * Buy some land * Buy some wood * Pour some concrete * Hammer the wood together on top of the concrete * Put on a roof There ya go, you know how to build a house! And to that end, SEO is simple on the surface - Make sure your site is super easy to crawl and loads super fast. Write search keyword-optimized content. Build (or as the modern…

> But none of those things are really that easy, in that they all take time, expertise, and honestly some times a chunk of luck

And quite honestly, they don't even work anymore. The Buzzfeeds of the world kind of killed SEO as a viable organic traffic strategy.

Re: Boring SEO guide for the non-lazy

#13

Post by walshemj »

codingdave wrote: post #9
josefresco wrote: post #8

Earlier quoted context omitted.

> The only SEO you need to worry about for your own business site is "Write Good Content". I provide SEO services to small businesses. Content creation alone is not enough, you'll eventually hit a wall. Just like creating a Facebook page/Twitter account and posting to it is not enough (anymore). "Build it and and they will come" doesn't work on the Internet when your new website is an island in the middle of an ocean…

Enough for what? I've done my share of small biz consulting, and the discussion circles around why they want a web site to begin with. Honestly, I have yet to meet a small biz owner who gives a crap about the web site for its own sake. It needs to contribute to their larger goals. That is not always growth... I've worked with folks who are already at capacity for their size and want streamlined communications, not gr…

For small biz getting NAP (name address place) sorted and have some place to rank for your name is often the first priority.

Re: Boring SEO guide for the non-lazy

#14

Post by superasn »

This broken link building thing has kind of gotten out of hand though. I run a popular website and I had to create a very complicated filter just to keep those hundreds of emails I get about some 10 year old link or look Google changed Adwords to just Ads type emails. Also the free guest post email. Just no.

There has got to be a better way to build these links if that is so important for SEO. I think email spam will drop by 10% the day this happens.

Re: Boring SEO guide for the non-lazy

#15

Post by sharkweek »

dvt wrote: post #12
sharkweek wrote: post #10

Respectfully, this is basically the equivalent of "here's how to build a house" * Buy some land * Buy some wood * Pour some concrete * Hammer the wood together on top of the concrete * Put on a roof There ya go, you know how to build a house! And to that end, SEO is simple on the surface - Make sure your site is super easy to crawl and loads super fast. Write search keyword-optimized content. Build (or as the modern…

> But none of those things are really that easy, in that they all take time, expertise, and honestly some times a chunk of luck And quite honestly, they don't even work anymore. The Buzzfeeds of the world kind of killed SEO as a viable organic traffic strategy.

I don't understand the comment about Buzzfeed, but I disagree with the suggestion that SEO isn't a viable strategy for organic traffic anymore. There are billion dollar businesses that are entirely reliant on it as essentially a singular channel (not that I recommend this reliance, but it does work).

Re: Boring SEO guide for the non-lazy

#16

Post by sdoering »

codingdave wrote: post #9
josefresco wrote: post #8

Earlier quoted context omitted.

> The only SEO you need to worry about for your own business site is "Write Good Content". I provide SEO services to small businesses. Content creation alone is not enough, you'll eventually hit a wall. Just like creating a Facebook page/Twitter account and posting to it is not enough (anymore). "Build it and and they will come" doesn't work on the Internet when your new website is an island in the middle of an ocean…

Enough for what? I've done my share of small biz consulting, and the discussion circles around why they want a web site to begin with. Honestly, I have yet to meet a small biz owner who gives a crap about the web site for its own sake. It needs to contribute to their larger goals. That is not always growth... I've worked with folks who are already at capacity for their size and want streamlined communications, not gr…

Exactly that. Every local small business website approach needs to be tailored to the business needs of the company in question.

Some might need growth. Some, as you said, streamlined communications. I built a site for a small doctor's practice because she needed a way to inform about Covid regulations for the practice.

And her imprint needed to be in line with the legal requirements.

Nothing more. No SEO, no growth, no nothing. Too many patients already.

One needs to take the business needs into account. Always.

Re: Boring SEO guide for the non-lazy

#18

Post by steve-benjamins »

dvt wrote: post #12
sharkweek wrote: post #10

Respectfully, this is basically the equivalent of "here's how to build a house" * Buy some land * Buy some wood * Pour some concrete * Hammer the wood together on top of the concrete * Put on a roof There ya go, you know how to build a house! And to that end, SEO is simple on the surface - Make sure your site is super easy to crawl and loads super fast. Write search keyword-optimized content. Build (or as the modern…

> But none of those things are really that easy, in that they all take time, expertise, and honestly some times a chunk of luck And quite honestly, they don't even work anymore. The Buzzfeeds of the world kind of killed SEO as a viable organic traffic strategy.

I can assure these strategies still work when done well.

Source: I run several SEO projects

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