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Color.com Was Acquired For $350,000 (The Domain Name, That Is)

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Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#12
post #6

$350,000 actually seems like a good value for that domain name when you consider how memorable / brandable it is. I've bought a couple of 5 figure domain names for marketing projects and if you're building around PR / word of mouth or direct response (tv / radio) marketing a great domain is worth its weight in gold. Smart move IMO and you can see the list of top 10 sales in 2010 here to compare value wise where it fe…

The secret is these were not all cash sales.

Many times it's an "equivalent stock swap" which is bogus.

They publish large numbers for the publicity, old trick.

With "color" they probably had to pay cash, so it's a real sale.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#13
post #10
post #6

$350,000 actually seems like a good value for that domain name when you consider how memorable / brandable it is. I've bought a couple of 5 figure domain names for marketing projects and if you're building around PR / word of mouth or direct response (tv / radio) marketing a great domain is worth its weight in gold. Smart move IMO and you can see the list of top 10 sales in 2010 here to compare value wise where it fe…

Upvoted for hard data. Strange, though, that out of the most valuable 10 domain names, I don't recognize any as being at the top of their industry. I wonder if they got their money's worth. At least it's a fungible asset unlikely to depreciate. You'd have to do extraordinarily awful as a business to significantly lower the value of your domain name.

I have doubts about their long-term value. People enter actual urls less and less, eventually I can see the browsers ditching them completely (from the presentation layer), and then you might struggle to find anyone paying millions for .coms. Likewise the marketability of a 'dotcom' brand might fade like tech terms often do (remember when everyone used to boast about having 'CD-ROMs').

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#14
post #12
post #6

$350,000 actually seems like a good value for that domain name when you consider how memorable / brandable it is. I've bought a couple of 5 figure domain names for marketing projects and if you're building around PR / word of mouth or direct response (tv / radio) marketing a great domain is worth its weight in gold. Smart move IMO and you can see the list of top 10 sales in 2010 here to compare value wise where it fe…

The secret is these were not all cash sales. Many times it's an "equivalent stock swap" which is bogus. They publish large numbers for the publicity, old trick. With "color" they probably had to pay cash, so it's a real sale.

As someone with a company that has purchased 6 and 7 figure domain names, I wonder why you make this assumption. All our deals were for cash, and I have no reason to believe these listed deals were otherwise.

Do you have any citations?

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#19

$350,000 is a lot for a 5 letter domain name (says owner of fab.com) ;-)

Was your offer unsolicited? I would guess that an unsolicited offer for a poorly performing site would lead to some good deals on domains.

From one of you prev posts, it sounds like fab.com was a social network that didn't take off.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#20
post #19

$350,000 is a lot for a 5 letter domain name (says owner of fab.com) ;-)

Was your offer unsolicited? I would guess that an unsolicited offer for a poorly performing site would lead to some good deals on domains. From one of you prev posts, it sounds like fab.com was a social network that didn't take off.

I bought fab.com from a domain hoarder in 2010. It had been unused for many years prior. The fab.com social network was run by us after purchasing the domain. We ran the SN under that name for a few months before deciding to change courses using the same domain name.
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