Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#1

Post by shawndumas » Thu, Mar 24, 2011, 4:04 PM UTC

Color.com Was Acquired For $350,000 (The Domain Name, That Is)
techcrunch.com

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#2

Post by fleitz » Thu, Mar 24, 2011, 4:27 PM UTC

Good points about the domain name being an asset of the company. They should get Mark Cuban on their board, he could sell that domain to Yahoo for billions.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#3

Post by parfe » Thu, Mar 24, 2011, 4:41 PM UTC

Early reviews in the android market are not looking so good.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#4

Post by Tycho » Thu, Mar 24, 2011, 4:43 PM UTC

They linked to jaquesm's blog. Good for him.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#5

Post by robinwauters » Thu, Mar 24, 2011, 5:20 PM UTC

Tycho wrote: post #4

They linked to jaquesm's blog. Good for him.

I linked because dude is awesome :)

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#6

Post by aresant » Thu, Mar 24, 2011, 5:32 PM UTC

$350,000 actually seems like a good value for that domain name when you consider how memorable / brandable it is.

I've bought a couple of 5 figure domain names for marketing projects and if you're building around PR / word of mouth or direct response (tv / radio) marketing a great domain is worth its weight in gold.

Smart move IMO and you can see the list of top 10 sales in 2010 here to compare value wise where it fell . . .

1. Sex.com $13,000,000 Sedo 11/17/10

2. Slots.com $5,500,000 Moniker/SnapNames 6/2/10

3. Dating.com $1,750,000 Moniker/SnapNames DOMAINfest FTL 6/16/10

4. Photo.com $1,250,000 Moniker/SnapNames 5/5/10

5. Flying.com $1,100,000 Pvt Sale 4/7/10 6. Zip.com $1,058,830 Moniker/SnapNames/ DOMAINfest Europe 10/27/10

7. Poker.org $1,000,000 Sedo 2/23/10

8. Credit.fr €587,500 =$851,875 Sedo 1/12/10

9. Guns.com $800,000 Moniker/SnapNames 3/10/10

10. Ringtones.com $750,000 Sedo 12/15/10

21. Color.com $350,000 GoDaddy Auctions 12/8/10

via http://dnjournal.com/archive/domainsales/2010/2010-final-ytd...

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#7

Post by staunch » Thu, Mar 24, 2011, 5:46 PM UTC

My criteria for deciding to get a top tier domain:

1) It doesn't eat into your runway.

2) It can later be sold at roughly the same price or better.

They easily hit #1 and #2 is likely. Smart move.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#8

Post by qwer99 » Thu, Mar 24, 2011, 5:56 PM UTC

They also acquired colour.com, which must have been near the $50K range.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#9

Post by weego » Thu, Mar 24, 2011, 6:00 PM UTC

I was genuinely amazed that pantone didn't own the domain.

Re: Color.com Was Acquired For $350,000 (The Domain Name, That Is)

#10

Post by khafra » Thu, Mar 24, 2011, 6:01 PM UTC

aresant wrote: post #6

$350,000 actually seems like a good value for that domain name when you consider how memorable / brandable it is. I've bought a couple of 5 figure domain names for marketing projects and if you're building around PR / word of mouth or direct response (tv / radio) marketing a great domain is worth its weight in gold. Smart move IMO and you can see the list of top 10 sales in 2010 here to compare value wise where it fe…

Upvoted for hard data. Strange, though, that out of the most valuable 10 domain names, I don't recognize any as being at the top of their industry. I wonder if they got their money's worth.

At least it's a fungible asset unlikely to depreciate. You'd have to do extraordinarily awful as a business to significantly lower the value of your domain name.