GDPR is europe's problem, not of the entire "email industry"
GDPR is Europe's (attempted) solution to a problem. It affects companies globally [1].
[1] https://www.americanbar.org/groups/international_law/publica...
Dear Email Industry, We’ve Got a GDPR Problem
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Re: Dear Email Industry, We’ve Got a GDPR Problem
#12Browsing the web in Europe is like experiencing the rebirth of the pop-up ads era. It has lead to compulsory acceptance. This too shall pass. There is a reasonable expectation that when you submit your email to a company in exchange for their service, they will email you communications relating to their products and services.
I've been very satisfied to the extent to which these popups allow you to not opt in to everything and still use the site. I think the previous popups have trained us to assume that the popups are meaningless and we just have to click yes on everything. This is not so!
Re: Dear Email Industry, We’ve Got a GDPR Problem
#13GDPR is europe's problem, not of the entire "email industry"
It is a problem when you are targeting users from Europe, which you are doing almost certainly.
We already have more than enough cookie popups and "heads up" emails whenever a company changes a comma in their ToS. GDPR is a bureaucratic madness and not something to be imitated.
Want to educate users about privacy? do it with extensive educational campaigns, not by ruining everyone's experience on the web
Re: Dear Email Industry, We’ve Got a GDPR Problem
#14GDPR is europe's problem, not of the entire "email industry"
The problem is that some places in the world don't have the GDPR, or something equivalent.
Re: Dear Email Industry, We’ve Got a GDPR Problem
#15"This stressed out a lot of email marketers, who quite rightly realised that the new regulations would have a significant effect on their ability to acquire and market to customers via their email address" "The overwhelming majority of commercial email sent today contains tracking pixels and tracking links, these are used to uniquely identify individuals so that opens and clicks can be correctly attributed to them" G…
I agree, this is a good thing, the GDPR was design to stress those people and give the control back to the user.
Re: Dear Email Industry, We’ve Got a GDPR Problem
#16I think the GDPR is a good opportunity to reflect how much tracking we really need.
Tracking has become so ubiquitous, it's become the default to put Google Analytics on a site, to put a tracking pixel into every email, to personalize every link we send out...
But so much of that tracking isn't really necessary. I've stopped tracking website visitors and stopped including tracking pixels in emails a few years ago, and nothing has really changed.
So, I guess I won't know if 10% open my marketing emails or 50%. But who cares? I wouldn't even know what to do with the information anyway. I'd rather focus on making my product better.
Re: Dear Email Industry, We’ve Got a GDPR Problem
#17Browsing the web in Europe is like experiencing the rebirth of the pop-up ads era. It has lead to compulsory acceptance. This too shall pass. There is a reasonable expectation that when you submit your email to a company in exchange for their service, they will email you communications relating to their products and services.
I don’t really find that reasonable, the email is for identifying and securing my account, not marketing.
Re: Dear Email Industry, We’ve Got a GDPR Problem
#18Browsing the web in Europe is like experiencing the rebirth of the pop-up ads era. It has lead to compulsory acceptance. This too shall pass. There is a reasonable expectation that when you submit your email to a company in exchange for their service, they will email you communications relating to their products and services.
Which is not a problem with the regulation in and of itself but instead just highlights how ubiqitous tracking has become.
Re: Dear Email Industry, We’ve Got a GDPR Problem
#19It's been over a year now and so many sites are not in compliance. I'm surprised the EU doesn't start collecting fines from companies like Yahoo and TechCrunch (and all oath sites). Just two that come to mind that are blatantly violating the gdpr with absolutely no way to not consent to their tracking. Mass email spammers are another issue. Why isn't the EU collecting this money from these large orgs that are clearly in violation? It could do a lot to help the people here.
Re: Dear Email Industry, We’ve Got a GDPR Problem
#20True that the European user should be able to opt-out just from tracking. Our platform MailUp (ESP) is handling this in the preference center (that can be customized). Here is a sample: https://updates.mailup.com/frontend/preferencecenter/363734/...