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Dear Email Industry, We’ve Got a GDPR Problem

jacquescorbytuech.com

1–10 of 215 posts

Re: Dear Email Industry, We’ve Got a GDPR Problem

#6
"This stressed out a lot of email marketers, who quite rightly realised that the new regulations would have a significant effect on their ability to acquire and market to customers via their email address"

"The overwhelming majority of commercial email sent today contains tracking pixels and tracking links, these are used to uniquely identify individuals so that opens and clicks can be correctly attributed to them"

Good.

While spammers may have a problem, people don't.

If I want your tracking pixels and emails then I'll opt in.

Re: Dear Email Industry, We’ve Got a GDPR Problem

#10
Browsing the web in Europe is like experiencing the rebirth of the pop-up ads era. It has lead to compulsory acceptance. This too shall pass.

There is a reasonable expectation that when you submit your email to a company in exchange for their service, they will email you communications relating to their products and services.

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