Personal information is extremely valuable. I don't understand why people are opposed to collecting and making use of it. Not doing so would be inefficient and foolish. While I believe that those who collect such data would make the world a better place if they freely distributed it, I don't think they should be forced to. I'm sure that whatever hypothetical problem that could result from such collection of data coul…
Because I value my privacy. That said, I do think people should not be surprised that when they reveal pieces of information to a company that that information is used by that company in ways that they don't 100% agree with. If you give up information, you're giving up (some amount) of control over how that information is used.
Stores that have hidden charges and gotchas are reviled, just like we should be outraged by websites that sell your data without your explicit consent.
It's a bait and switch con.