11–20 of 66 posts
For a huge population, email never worked very well, mostly since they had to find out someone else's email to talk to them. Facebook fixes this completely for any personal email use - all your real-life friends are friends on Facebook.
I'm guessing a huge percentage of personal mail has moved from email to Facebook messages - does anyone have any data about this by any chance?
Personally, I think Facebook's killer app is that it fixed email. For a huge population, email never worked very well, mostly since they had to find out someone else's email to talk to them. Facebook fixes this completely for any personal email use - all your real-life friends are friends on Facebook. I'm guessing a huge percentage of personal mail has moved from email to Facebook messages - does anyone have any data…
That is to say they already have my email address, it's there probably memorised in their email app, and yet they use FB.
That's one scary power FB got there. Suddenly email is not open anymore. (Though I don't blame FB for it: they did business, didn't force it down anyone's throat).
Facebook, the most visited site in the US, has only just now found it's killer app?
I personally don't see the appeal of Facebook pages. The only function I can see of "liking" any of these pages is to give Facebook more information so they can try to sell you more stuff.
The appeal to businesses is clear. The appeal to users could be social ("What brands do I associate myself with?") or promotion-related ("Become our 1,000,000th fan and get this free thing!", "Facebook-exclusive discount!"). Also I don't think Facebook lets you put in bio information (favorite movies, etc.) anymore without it linking to a page.
A bit like they did in the past with email newsletters. (Though a lot better: for a start, it doesn't spam your inbox, which can remain for more important matters).
Earlier quoted context omitted.
The appeal to businesses is clear. The appeal to users could be social ("What brands do I associate myself with?") or promotion-related ("Become our 1,000,000th fan and get this free thing!", "Facebook-exclusive discount!"). Also I don't think Facebook lets you put in bio information (favorite movies, etc.) anymore without it linking to a page.
The contest-related stuff is a big reason, I suspect - I'm in a contest now with a team of people, where the team with the most "likes" clicked through them on to a company website is given an Ipad each (8 members). Believe me, we're doing a good job advertising the company for them :)
Earlier quoted context omitted.
The appeal to businesses is clear. The appeal to users could be social ("What brands do I associate myself with?") or promotion-related ("Become our 1,000,000th fan and get this free thing!", "Facebook-exclusive discount!"). Also I don't think Facebook lets you put in bio information (favorite movies, etc.) anymore without it linking to a page.
I've actually heard that it's also used by smaller businesses as a way to communicate with their target audience. So, for example, if you are a chain of cinemas, you can let everyone keep up with when/where you are going to release the next films. If you are a retailer, you can advertise when the new products are in. A bit like they did in the past with email newsletters. (Though a lot better: for a start, it doesn't…
Personally, I think Facebook's killer app is that it fixed email. For a huge population, email never worked very well, mostly since they had to find out someone else's email to talk to them. Facebook fixes this completely for any personal email use - all your real-life friends are friends on Facebook. I'm guessing a huge percentage of personal mail has moved from email to Facebook messages - does anyone have any data…
Note 1: check out the embedded video Note 2: take the rest of the content with a pinch of salt; this is an email marketing vendor's blog!
This is just the latest revision of AOL Keywords. How did that work out for them?
I personally don't see the appeal of Facebook pages. The only function I can see of "liking" any of these pages is to give Facebook more information so they can try to sell you more stuff.
The appeal to businesses is clear. The appeal to users could be social ("What brands do I associate myself with?") or promotion-related ("Become our 1,000,000th fan and get this free thing!", "Facebook-exclusive discount!"). Also I don't think Facebook lets you put in bio information (favorite movies, etc.) anymore without it linking to a page.