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Ask HN: How do you decide between startup ideas?

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11–20 of 49 posts

Re: Ask HN: How do you decide between startup ideas?

#11
I used Steve Blank's formula he described in "The Startup Owner's Manual". Steve is a legend and the process works. I spent 12 months working on a variety of startup ideas, testing them in the market, pivoting and moving on to the next one. Eventually we found one that got traction (paying customers). Two years later, we just closed $13M in series A funding and have dozens of happy customers.

http://markets.businessinsider.com/news/stocks/Leading-Busin...

Re: Ask HN: How do you decide between startup ideas?

#12

Don't want to hijack the thread, but even more basically, how do you get startup ideas? I've read what PG has to say and others, but nothing is clicking.

These days I think of apps, then try and work backwards into a *startup that could grow out of it (and have the vision for x10 growth).

For example, an app for tracking expenses vs income => business owners tracking expenses => expenses in a business => selling tight integration into a POS (where the income happens) => startup about POS systems that integrate into your slick app (and yeah that exists)

Re: Ask HN: How do you decide between startup ideas?

#14

Don't want to hijack the thread, but even more basically, how do you get startup ideas? I've read what PG has to say and others, but nothing is clicking.

PG's advice is not try to think of startup ideas, but start noticing problems around you. It's hard being creative on demand and so that advice makes sense. Like I said below, I am having the problem of noticing problems, not even startup ideas. Maybe we are so used to the status quo? Should I question anything accepted as a common sense in the industry?

Re: Ask HN: How do you decide between startup ideas?

#15
This year I experimented focusing on partner first - I went through a list of good friends and bug them one by one with a different idea, tried to motivate them, and see which one kept the work going. So far I have 4 projects that survived (meaning are still worth investing time) out of a 10th or more.

I'm not interested in building a new startup now, though, that's why I did this specific experiment.

Experiments aside, in general I think you should focus on problems and how quickly you can get the first $ with your idea/solution.

So you list 10 ideas, you look at the core problem each tries to solve, think if you like to work on that problem/space (not the current solution, because you may change solution down the road), try to figure out who could pay you first, and estimate how quickly you can get something working which is worth your first users to pay for.

Re: Ask HN: How do you decide between startup ideas?

#17

Don't want to hijack the thread, but even more basically, how do you get startup ideas? I've read what PG has to say and others, but nothing is clicking.

If people ever ask you for certain kinds of help or are baffled that you manage to easily do X when X is their worst nightmare, you may have a something to offer. But, it can still be a lot of work to figure out how to turn it into a thriving business.

I have started a number of blogs in response to apparent demand for information I know on various subjects. Even that has been very challenging in terms of trying to figure out how to best serve the needs of other people, turn it into a business model, etc. I have "pivoted" repeatedly in certain problem spaces. I might have a few things that don't completely suck at this point. ;-) But, I am still sorting out how this becomes some kind of meaningful income stream, etc.

Best.

Re: Ask HN: How do you decide between startup ideas?

#18
Another aspect besides the field which others gave great insight about, one aspect is costs and access to capital.

When I decided to go the startup route I had a strong idea, validation from potential customers, high barrier to entry for competitors, very small amount of software dev to do, etc.

Only problem I needed between 500k-1M€ of starting capital to get the idea rolling. I only had less than 50k€ in my name. I found potential investors but obviously a very large dilution factor.

I switched to another idea, which required considerable amount of software work that I could do before creating the company but needed about 50k€ of starting capital. I went that route, found cofounders, a team, etc...and so far, 6 years and a few small rounds, we raised about 1M€ and are one of the only players in our field to be profitable, despite competitors having raised significantly more.

Recently I had a look at another problem I could solve in an entirely different field (which I know little about). I estimated startup capital at about 5M€ to reach MVP. Guess what? A few weeks ago a joint venture between major players in this field announced a 3 year R&D programme and 25M€ investment. There is no way I could beat them.

Re: Ask HN: How do you decide between startup ideas?

#19

For my part, I think the partners are much more important than the idea. Good companies can pivot to find a good market. Bad partners will sink you, or never get off the ground to begin with. Select for team, not for idea. The best idea is the one that can attract and motivate a great team, or one put forward by people you want to work with. FWIW, I recall Paul Graham writing something that explains how he screens YC…

Except there's a great caveat with this approach. People that are highly productive and self-motivated often don't give a pleasant impression because they are fascinated with the idea and don't care for the looks. And vice versa, those who will look like a great friendly team, will be passionate about, well, looking great and friendly. They will spend time getting together, having endless pleasant talks about the latest news and their favorite TV show and couldn't be bothered to get out of the comfort zone and actually deliver something measurable.

Re: Ask HN: How do you decide between startup ideas?

#20
post #9

People don't like to say it because they're afraid of sounding lazy, but you should do whichever is easier. Is building one of them going to be easier than the other? Is marketing/selling one of them going to be easier? Does one of the ideas require raising money? Building a sustainable business is hard enough in and of itself. If you can avoid having to woo investors, or dealing with Chinese factories, or months lon…

There's a natural tradeoff here though: the easier a business is for you to build, the easier it is for others to copy it. If you're a skilled practitioner doing something near the limits of your abilities, it in no way guarantees that you'll find product-market fit, but when you do, the market is more likely to be yours for awhile. There will be fewer people out there who are capable of competing with you and it will take them longer to get up and running.
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