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Ask HN: How do you decide between startup ideas?

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Re: Ask HN: How do you decide between startup ideas?

#3
1. scan online forums for common problems if one exists. This is a manual effort, but it can pay off as you will be building something that is already in need.

2. do some customer development, but be very careful about introducing bias into your questions. This would give you bad data if you ask the wrong types of questions. See the book The Mom Test

3. listen to a few podcasts where founders are interviewed. The older YC podcasts are really good. If your going for a two sided market, I would caution you. This is more challenging than other types of ideas.

Re: Ask HN: How do you decide between startup ideas?

#5

Don't want to hijack the thread, but even more basically, how do you get startup ideas? I've read what PG has to say and others, but nothing is clicking.

I have the same problem! I'm quite good at thrashing ideas (both others' and my own). Currently happy as an early employee at a startup whose idea I don't find rubbish :)

Re: Ask HN: How do you decide between startup ideas?

#6
For my part, I think the partners are much more important than the idea. Good companies can pivot to find a good market. Bad partners will sink you, or never get off the ground to begin with.

Select for team, not for idea. The best idea is the one that can attract and motivate a great team, or one put forward by people you want to work with.

FWIW, I recall Paul Graham writing something that explains how he screens YC applicants. The upshot is that he doesn't devote consideration the idea unless he's first intrigued by the team. Whether you're a spectacularly successful investor in many startups or the potential co-founder of just one, that's probably a good place to start.

Re: Ask HN: How do you decide between startup ideas?

#7
post #5

Don't want to hijack the thread, but even more basically, how do you get startup ideas? I've read what PG has to say and others, but nothing is clicking.

I have the same problem! I'm quite good at thrashing ideas (both others' and my own). Currently happy as an early employee at a startup whose idea I don't find rubbish :)

Watch and listen.

When you find common/repeated gaps, problems, and frustrations, stop and look at them. If you care about the problem, find out who else has it, what alternatives there are, what it takes to get a MVP to solve the first 80% of the problem.

Re: Ask HN: How do you decide between startup ideas?

#8

Don't want to hijack the thread, but even more basically, how do you get startup ideas? I've read what PG has to say and others, but nothing is clicking.

It's a good question. I received some advice about this young-- and it wasn't about startups, it was about careers generally. If you don't know what you want to do, but you know the general area, proximity is your solution. Get as close as you can, and watch carefully. The example cited was Cornelius Vanderbilt. He sailed goods around and dabbled in ship building for decades before he got into the railroad and steamship business that built his empire. He became deeply familiar with the skills and problem space: market economics, securitization, transportation, cost competition, steam engines. Eventually, he became the first person to use a limited liability corporation to accumulate private wealth by offering services that transported goods and people, at brutally competitive prices.

Go work in something that interests you, and watch for opportunities. Uber and Flexport are proving that Vanderbilt was right, and transportation is still sexy. For myself, I like finance. There's plenty of room in healthcare, especially senior care, education, security... I think for the best ideas, you have to know something. The lightning bolt out of the clear blue sky to twenty-year-olds with no life or work experience is probably played out.

Re: Ask HN: How do you decide between startup ideas?

#9
People don't like to say it because they're afraid of sounding lazy, but you should do whichever is easier. Is building one of them going to be easier than the other? Is marketing/selling one of them going to be easier? Does one of the ideas require raising money?

Building a sustainable business is hard enough in and of itself. If you can avoid having to woo investors, or dealing with Chinese factories, or months long sales cycles, do it.

In addition, this will force you to think realistically about the skills and deficiencies on your founding team.

Re: Ask HN: How do you decide between startup ideas?

#10
post #5

Earlier quoted context omitted.

I have the same problem! I'm quite good at thrashing ideas (both others' and my own). Currently happy as an early employee at a startup whose idea I don't find rubbish :)

Watch and listen. When you find common/repeated gaps, problems, and frustrations, stop and look at them. If you care about the problem, find out who else has it, what alternatives there are, what it takes to get a MVP to solve the first 80% of the problem.

Here's my issue: as a software engineer in the Bay Area that spends most of my day coding and then commuting for two hours, I am having this exact problem of watching and listening. Maybe I don't interact much with my environment, but nothing seems to jump out at me that could potentially resemble an idea.

I have had some ideas in the past that would have solved one of my problems, but they are very rare.

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