Mobile app ads keep paying more and more. I'm regularly getting $1 per click, and sometimes as high as $5 (finance category). I can't remember ever getting this much for websites. I'm using google admob
What? That's seems absurdly high..
Google Profits Surge on Strong Ad Demand
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Re: Google Profits Surge on Strong Ad Demand
#12Mobile app ads keep paying more and more. I'm regularly getting $1 per click, and sometimes as high as $5 (finance category). I can't remember ever getting this much for websites. I'm using google admob
Bears asking what market your website is in, perhaps? Since some keywords are more competitive than others, and if they're related to your site topic, presumably there's strong targeting there.
Re: Google Profits Surge on Strong Ad Demand
#13This is all good news for our industry. Soft numbers among the top players trickle down in the form of reduced demand and investor interest for earlier stage companies. Good numbers send a signal that the industry is healthy. Edit: wow stepped on a mysterious hater button. :P
Or it could be a sign that the industry is consolidating and that there's no point in investing in non-FANGAM companies.
Re: Google Profits Surge on Strong Ad Demand
#14In other words, Google profits surge because it is using TensorFlow to accurately predict how to price ads to maximize revenue.
Re: Google Profits Surge on Strong Ad Demand
#15paywall;dr
Could major election year be a significant contributor?
Re: Google Profits Surge on Strong Ad Demand
#16[deleted]
Re: Google Profits Surge on Strong Ad Demand
#17PokemonGo just got a callout in the earnings call.
Re: Google Profits Surge on Strong Ad Demand
#18Mobile app ads keep paying more and more. I'm regularly getting $1 per click, and sometimes as high as $5 (finance category). I can't remember ever getting this much for websites. I'm using google admob
As a web publisher, I earn on average $0.42 per click (mostly from http://www.daterangepicker.com).
As a web advertiser, I pay on average $1.76 per click (for SaaS stuff with a high CLTV).
$1-5 per click for app ads makes sense if the apps have a high CLTV, or the campaigns are temporary as they often are -- they just need to get enough installs to start ranking in app store categories, after which that becomes a free customer acquisition channel, or so I've heard.
Re: Google Profits Surge on Strong Ad Demand
#19Mobile app ads keep paying more and more. I'm regularly getting $1 per click, and sometimes as high as $5 (finance category). I can't remember ever getting this much for websites. I'm using google admob
Bears asking what market your website is in, perhaps? Since some keywords are more competitive than others, and if they're related to your site topic, presumably there's strong targeting there.
Its mobile apps, not websites. Banners and interstitials in finance mobile apps.
Re: Google Profits Surge on Strong Ad Demand
#20Mobile app ads keep paying more and more. I'm regularly getting $1 per click, and sometimes as high as $5 (finance category). I can't remember ever getting this much for websites. I'm using google admob
Are you U.S. based? We're entering election season and the increased demand on advertising channels can have a network affect across all categories.
I was talking to a friend who is at an agency doing radio ads for a large retail company, and basically the company's usual budget will be blown out almost immediately on radio, so they're spending it on other channels.