Google Profits Surge on Strong Ad Demand
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Re: Google Profits Surge on Strong Ad Demand
#2Its so bizarre to me. You'd think there would be a finite appetite for advertising, but apparently not.
Re: Google Profits Surge on Strong Ad Demand
#3Its so bizarre to me. You'd think there would be a finite appetite for advertising, but apparently not.
Still a lot of print magazines to kill and ad dollars to move from TV to online.
Re: Google Profits Surge on Strong Ad Demand
#4Mobile app ads keep paying more and more. I'm regularly getting $1 per click, and sometimes as high as $5 (finance category). I can't remember ever getting this much for websites. I'm using google admob
Re: Google Profits Surge on Strong Ad Demand
#5Its so bizarre to me. You'd think there would be a finite appetite for advertising, but apparently not.
Still a lot of print magazines to kill and ad dollars to move from TV to online.
Yeah but TV ads have the nice advantage that you can't easily block them - unless you're timeshifting, that is. And muting, well, it blocks the audio, but you still see the video that can get a message across.
Also, print ads, given a sufficient niche-ness of the magazine, are way better targeted to actual customers than web ads.
Re: Google Profits Surge on Strong Ad Demand
#6Its so bizarre to me. You'd think there would be a finite appetite for advertising, but apparently not.
Still a lot of print magazines to kill and ad dollars to move from TV to online.
Yeah but TV ads have the nice advantage that you can't easily block them - unless you're timeshifting, that is. And muting, well, it blocks the audio, but you still see the video that can get a message across.
Also, print ads, given a sufficient niche-ness of the magazine, are way better targeted to actual customers than web ads.
Re: Google Profits Surge on Strong Ad Demand
#7Its so bizarre to me. You'd think there would be a finite appetite for advertising, but apparently not.
There can be both a finite appetite for advertising and increasing Google revenue as long as Google is either making advertising more effective (expanding the market), taking revenue from other publishers (controlling the market), or making money outside of advertising.
Some random stats I found estimate that advertising is currently a $500B yearly industry, which means Google is only 15% of the industry.
Re: Google Profits Surge on Strong Ad Demand
#8Earlier quoted context omitted.
Still a lot of print magazines to kill and ad dollars to move from TV to online.
Yeah but TV ads have the nice advantage that you can't easily block them - unless you're timeshifting, that is. And muting, well, it blocks the audio, but you still see the video that can get a message across. Also, print ads, given a sufficient niche-ness of the magazine, are way better targeted to actual customers than web ads.
Is TV not a shrinking market? I thought subscriptions to cable and satellite were down.
Re: Google Profits Surge on Strong Ad Demand
#9This is all good news for our industry. Soft numbers among the top players trickle down in the form of reduced demand and investor interest for earlier stage companies. Good numbers send a signal that the industry is healthy.
Edit: wow stepped on a mysterious hater button. :P
Re: Google Profits Surge on Strong Ad Demand
#10Earlier quoted context omitted.
Yeah but TV ads have the nice advantage that you can't easily block them - unless you're timeshifting, that is. And muting, well, it blocks the audio, but you still see the video that can get a message across. Also, print ads, given a sufficient niche-ness of the magazine, are way better targeted to actual customers than web ads.
Is TV not a shrinking market? I thought subscriptions to cable and satellite were down.
For a small part of the population, yes, but it's still mass media.