France fines Apple €150M for “excessive” pop-ups that let users reject tracking

Actually Apple were fined because they don't apply the same standard to their own pop-ups that allow users to reject tracking. On Apple popups you seem to need one click, while on 3rd party popups you need to confirm twice.

So the fine seems to be for treating 3rd parties differently from their own stuff.

They could make their own popups require double confirmation instead...

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>The agency said there is an "asymmetry" in which user consent for Apple's own data collection is obtained with a single pop-up, but other publishers are "required to obtain double consent from users for tracking on third-party sites and applications."

Most of you won't read the past the headline but this isn't accurate

>The agency said there is an "asymmetry" in which user consent for Apple's own data collection is obtained with a single pop-up, but other publishers are "required to obtain double consent from users for tracking on third-party sites and applications." The press release notes that "while advertising tracking only needs to be refused once, the user must always confirm their consent a second time."

They take issue with Apple making it easier for their apps but applying a different standard for third parties. I think this fine is fair.

I’m curious how things like this play into Trumps recent reciprocal tariff threats.