The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…
> I'll bet Apple won't consider "Install from Apple Store" type messages as ads. " Which for me, is the worst kind. When you accidentally click an ad (sometimes unbeknownst to you) and suddenly the browser is closing and iTunes is opening, trying to get you to install Game of War... That said, if ad-blocking works on iOS, I think much of what he writes comes true. It will be interesting.
If there is ad blocking it will be provided by a third party.
If it is then it will be up to the third party if they want to block this kind of advert. By their nature however "install banners" are typically part of the content (if it's for the site's own application) so a typical ad blocker wouldn't catch them. If however it's a third party advert showing an app install dialogue/overlay it will likely be blocked, by the fact it will likely come from an ad providing domain.