Earlier quoted context omitted.
If what they claim is true, it has the potential to be actually cheaper than both DRAM and NAND, based on the density. The biggest disadvantage at the moment is that is so new that we don't know much. What can be read from the announcement: it's not as rewritable as DRAM: only up to 1000 more writes than NAND. It's also slower than DRAM. But it seems better than NAND in all aspects.
It's nowhere near as dense as NAND. It's just a bit denser than DRAM.
Err, they mention several times the density of NAND.