What was the actual startup that they exited?
porchlight.ca - an ISP. I don't think a 13-year business with under $3M in revenue is a startup, sounds more like a lifestyle business. It's also not something VCs would be interested in. This falls under super-laid back, and not something most people on HN would likely be attracted either. The serial entrepreneurs I admire have done 2-4 businesses in 10 years, all with exits well over $50M.
re: not something VCs are interested in - we didn't require VC money. I do not think VC money is always necessary in starting a company. If anything I believe it adds a layer of complexity which could hurt founders especially with their first go at it.
re: laid back - I guess this is relative. I do know things were much more stressful and frantic in 2001. I also know we are more focused today and complete far more in 10 hours now than we did back then.