I think it's a stroke of genius to launch something so aesthetically terrible on HN / PH (aka the early adopter crowd). For a group of people that see a dozen bootstrap / sandwhich vid style launches a week this stands out, and got me to read 3 paragraphs of ad-copy. Other notable examples of this launch strategy, intentional or not, in recent memory were Pud launching DistroKid (1) and the team behind Magic (2) I th…
I was thinking "ugh, this looks terrible" and read all of the copy as well.
This sounds like a useful service that fits in an area where Google Voice totally dropped the ball and Burner hasn't gone yet.