Ahh, yes, the Randian ideology of the self-regulating data-driven, no-bullshit enterprise, because governments are Big and Bad and will stifle the hardworking man in their attempts to do right for society.
Did you read the article? It's not about self-regulation. It's about government regulation based on real-time data provided by private enterprise.
I think governments still have a lot to do as far as taking decisions based on collected data. However, we're slowly getting there. But the politics surrounding the data will still be around forever.