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Banner “Fraud” Doesn’t Matter

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Re: Banner “Fraud” Doesn’t Matter

#61

Post by iopq »

moron4hire wrote: post #59
iopq wrote: post #57

Earlier quoted context omitted.

People would still buy things without advertising.

It is literally not possible to sell something without advertising it in some way. You have to let potential customers know that something is for sale. Putting a "for sale" sign in your used car by the side of the road is a form of advertising. Putting fruit in a basket in front of a store is a form of advertising. Making a sale requires some level of communication from seller to consumer that there is a product or s…

That's very different from a Coca Cola ad, because it doesn't actually specify who is selling what and where. That's advertising a brand, which is what I'm objecting to.

Re: Banner “Fraud” Doesn’t Matter

#62

Post by cowpig »

That's a lot of condescending language and he's basically trying to make the point that he doesn't care about banner fraud because most of the cost is shouldered by people who produce content and not the companies who are paying for advertising.

Re: Banner “Fraud” Doesn’t Matter

#63

Post by moron4hire »

iopq wrote: post #61
moron4hire wrote: post #59

Earlier quoted context omitted.

It is literally not possible to sell something without advertising it in some way. You have to let potential customers know that something is for sale. Putting a "for sale" sign in your used car by the side of the road is a form of advertising. Putting fruit in a basket in front of a store is a form of advertising. Making a sale requires some level of communication from seller to consumer that there is a product or s…

That's very different from a Coca Cola ad, because it doesn't actually specify who is selling what and where. That's advertising a brand, which is what I'm objecting to.

You just said "advertising".

Re: Banner “Fraud” Doesn’t Matter

#64

Post by iopq »

moron4hire wrote: post #63
iopq wrote: post #61

Earlier quoted context omitted.

That's very different from a Coca Cola ad, because it doesn't actually specify who is selling what and where. That's advertising a brand, which is what I'm objecting to.

You just said "advertising".

You're just arguing "semantics".

Re: Banner “Fraud” Doesn’t Matter

#65

Post by sago »

moron4hire wrote: post #52
sago wrote: post #45

Earlier quoted context omitted.

> It's ... designed to ... supplant critical evaluation of ones needs.... > No, people want to buy things That's rather the point. The desire to buy things is driven not by critical evaluation of need, but by psychological trickery that falsely associates buying stuff with a whole range of actual needs. If ads promoted critical evaluation of a person's needs in relation to available products, that would be a differen…

So it's been psychological trickery that has led people to think, "gee, I'd really like a nice novel to read right now" Or, "boy, I could really go for a fun video game to play"? How else are consumers going to find out about products? There's no world product registry where products get evaluated on their merits and ranked objectively. There's no such thing as "if you build it, they will come". Even putting a big si…

I'm not sure why you think that counters my point.

As I said, if most advertising were about the critical evaluation of needs that would be different.

Instead, you're more likely to get boobs advertising your video game, or butts advertising your deodorant. Because sex sells, the key word being 'sells', not 'informs'.

Re: Banner “Fraud” Doesn’t Matter

#66

Post by dmarti »

ErikHuisman wrote: post #4

Banners might be awesome but banner fraud isn't. Banner fraud is funding the people we want off the internet. So it still needs to be fixed.

Exactly.

Ad fraud is not just a waste of energy (like TV ads playing to no viewers). It supports bad stuff on the Internet at the expense of good stuff.

* Ad fraud is now the number one malware payload.

* Low-quality impressions show up on copyright infringement, comment spam, and other problem pages.

* When advertisers buy programmatically on markets that include both legit and fraudulent inventory, publishers pay for fraud in the form of lower CPMs.

More in response to the original article: http://blog.aloodo.org/posts/thank-you-for-supporting-fraud/

Re: Banner “Fraud” Doesn’t Matter

#67

Post by Programmatic »

JoshTriplett wrote: post #7

I can't help but wonder why all advertisers don't switch to payment by click-through-and-buy, rather than just by click or impression. You can't fake that.

That seems like a harder thing for the advertisers to measure than impressions or click-throughs and incentivizes the sponsor of the ad to lie about units sold.

Re: Banner “Fraud” Doesn’t Matter

#68

Post by TheGrimDerp1 »

sudioStudio64 wrote: post #12

I detest advertising. It's literally designed to undermine reason and supplant critical evaluation of ones needs and priorities. As for web advertising, maybe I was the last person on the planet to figure this out but sometime late last year the web just became unusable on most popular news sites. Popover ads that come up before you can read the content and multiple large ads inline with the content and that "no mans…

I dunno, advertising seems ok, you have to tell people about your product. It's marketing that's kinda sick.
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