Banner “Fraud” Doesn’t Matter
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Banner “Fraud” Doesn’t Matter
1–10 of 68 posts
Re: Banner “Fraud” Doesn’t Matter
#2"Honestly, at first when that article got posted I thought you were going to talk about something else: like maybe how the entire dream of the internet is a bit of a fraud for advertisers in general."
Dream of the internet (presumably they mean dream of the web) was not initially one of advertisement.
Re: Banner “Fraud” Doesn’t Matter
#3"Honestly, at first when that article got posted I thought you were going to talk about something else: like maybe how the entire dream of the internet is a bit of a fraud for advertisers in general." Dream of the internet (presumably they mean dream of the web) was not initially one of advertisement.
> dream of the web
This phrase always reminds me of Abigail's WWW Dream: http://www-users.cs.york.ac.uk/susan/int/abigail.htm
Re: Banner “Fraud” Doesn’t Matter
#4Banners might be awesome but banner fraud isn't. Banner fraud is funding the people we want off the internet. So it still needs to be fixed.
Re: Banner “Fraud” Doesn’t Matter
#5Where can we read the confessions he's responding to?
Re: Banner “Fraud” Doesn’t Matter
#6As someone currently working on fighting advertising fraud, the article premise is wrong. Specifically, there is a significant amount of wasted money that currently goes to fraudsters (usually through RTB exchanges). If we are able to eliminate all of them, then that wasted money will be left to split amongst the legitimate players, which is good for everyone. So yes, CPMs will go up, but the value of each impression will go up even more.
Re: Banner “Fraud” Doesn’t Matter
#7I can't help but wonder why all advertisers don't switch to payment by click-through-and-buy, rather than just by click or impression. You can't fake that.
Re: Banner “Fraud” Doesn’t Matter
#8I can't help but wonder why all advertisers don't switch to payment by click-through-and-buy, rather than just by click or impression. You can't fake that.
Ad networks won't go for it outside of very specific and narrow use cases (high-end ecommerce) because they don't have control over the quality of the landing page, a crucial element in whether the user converts or not.
Re: Banner “Fraud” Doesn’t Matter
#9I can't help but wonder why all advertisers don't switch to payment by click-through-and-buy, rather than just by click or impression. You can't fake that.
Because most advertising isn't for quick one-time online purchases.
Re: Banner “Fraud” Doesn’t Matter
#10Where can we read the confessions he's responding to?
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