To be fair, Atwood thought his hosting provider (CrystalTech) was backing up his system. As it turns out, their entire VM backup solution failed silently, so everyone thought the backups were being made. If anything, I'd say this is a sign not to work with CrystalTech.
It doesn't seem to be particularly fair to the hosting provider, really, to put their name on the failpage and to tweet about how it's half their fault. Especially after you've advocated redundant backups, implied that you have them, written about the advantages of hosting your images on S3. When a mishap reveals that you've actually done none of these things, it is more than a little disingenuous to try to emphasize…
If it wasn't Jeff Atwood but me, would it be more their fault? Or would I just be less disingenuous?
Nobody's calling them names, or threatening to take business elsewhere or anything. But it's good to get sunlight in there, show them consequences, when they fail you. When a company providing you with service fails, you're allowed to scream it from the rooftops if you feel like it.