Earlier quoted context omitted.
> I mean, seriously, what on earth are you addressing here? Who are you talking to? For anyone that's equally confused, I highly recommend reading the book "Trust Me, I'm Lying": http://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator... What's happening right now isn't entirely intuitive, so it's understandable to be a bit lost, but what the parent is talking about is a serious, legitimate issue.
Is it possible to explain it in a few sentences for those of us who are confused but don't wish to read a book?
The author gives his own various experiences as examples of how this new style of information flow in the media industry is easily exploitable, and frankly, it's quite scary. Not just because of what he could do, but because how natural and subtle it all the 'propaganda' seemed.