The article mentions revisiting fundamental assumptions, but doesn't mention a single specific thing that the team will do differently. I've studied AI on my own for some time, and the biggest problem (as far as I can tell) is that researchers can't agree on what "intelligence" means. AI research for the past fifty years hasn't been about building an artificial intelligence machine, it's been about precisely defining what "intelligence" means. Every time there was a breakthrough, after a bit of hype people realized that the program is actually pretty dumb, is a testament to the intelligence of the programmer, not the machine, and that the bar for "intelligence" simply shifts a bit higher up.
So, what exactly is this team doing differently? How do they define "intelligence", and what do they intend to build?