One might say that their previous position was tone deaf
“AppleMusic will pay artist for streaming during customer’s free trial period”
21–30 of 145 posts
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#22The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up. This has been…
I wouldn't be surprised if this was a coordinated PR exercise with top artists and Apple.
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#23The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up. This has been…
Wow, this analysis just seems right. They sign a deal with TS, get her to be "outraged" then Apple does a 180 and then says it will pay the artists. TS looks good and Apple gets a shitload of free press for their new music service. I feel dumber everyday I don't see this stuff happening.
I mean, that sounds feasible, but I seriously doubt that is what actually occurred. I would give Apple the benefit of the doubt here, until WikiLeaks turns up some incriminating emails or something.
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#24The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up. This has been…
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Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#25Earlier quoted context omitted.
Wow, this analysis just seems right. They sign a deal with TS, get her to be "outraged" then Apple does a 180 and then says it will pay the artists. TS looks good and Apple gets a shitload of free press for their new music service. I feel dumber everyday I don't see this stuff happening.
You don't really think this is the case, do you? It's like any conspiracy theory: think about how many people would have to be "in it" to make it work. Then think, what are the chances of none of them, ever letting anything slip. To anyone. Ever. The chances are almost zero. People talk. The damage - to Swift, to Apple - it's just too large. Therefore, this is not what you think it is. There is no deeper story here.…
> think about how many people would have to be "in it" to make it work
TS, her lawyer, some top guys in Apple and their marketing division? It could very realistically be less than 5 people.
I don't say I support the theory, just want to point out that it doesn't take much to write an open letter and then respond to it on Twitter.
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#26Earlier quoted context omitted.
Wow, this analysis just seems right. They sign a deal with TS, get her to be "outraged" then Apple does a 180 and then says it will pay the artists. TS looks good and Apple gets a shitload of free press for their new music service. I feel dumber everyday I don't see this stuff happening.
You don't really think this is the case, do you? It's like any conspiracy theory: think about how many people would have to be "in it" to make it work. Then think, what are the chances of none of them, ever letting anything slip. To anyone. Ever. The chances are almost zero. People talk. The damage - to Swift, to Apple - it's just too large. Therefore, this is not what you think it is. There is no deeper story here.…
Although I dont think this was all intentional (see: letter sent to news companies re: news app), lets play devil's advocate.
It doesn't require everybody to be in on it to execute this. It only requires one entity and that's apple.
Apple pings indie artists they know will get mad. The singer of the brian jonestown massacre is known for his rants. They get a bunch of people pissed off "Free music.. free music..." and wait for it to go viral. Then, flip the script and campaign done.
But again, i think they just did a good job of turning this nightmare into a positive.
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#27That's what negotiating from the position of strength means.
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#28The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up. This has been…
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What does that say about Google's non-response to similar musician letters about YouTube Music terms?
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#29That's what negotiating from the position of strength means.
Re: “AppleMusic will pay artist for streaming during customer’s free trial period”
#30Spotify is truly fucked if Apple is going to pay during the free trial AND pay higher overall royalties. When the negotiations come up again with Spotify, who is already running increasing losses, things will just get worse.
I've been a spotify premium subscriber for a number of years now, and been happy with it. Apple music seems interesting, and more competition is good, however there isn't much that makes me want to switch just yet.
While Apple has a lot of things going for it, SaaS hasn't ever been their strong suit. Spotify's entire business is streaming music. Apple's streaming music service is a small fraction.