11–20 of 145 posts
Taylor Swift has previously not put her music on other streaming services (despite them paying artists during the trial period); I wonder if she'll consider Apple Music for streaming now that they've changed their terms on this point (and if she does, will she also put her music on other streaming services?).
I am surprised and impressed with how quickly Apple did this about-face. I am also a little surprised that twitter was the medium they choose to announce it.
That way they can be brief and don't have to expand on the nuances of the issue. People would rather hear "We were wrong and we've fixed the problem" rather than: "We planned the service to balance human/monetary factors such as x and y, but due to bad PR we've changed the way we're doing z. We thought it was a good idea originally because...".
Good for Apple. It's too bad it needed a really high profile artist to come out against it, but I'm glad they could listen and make the right choice. Taylor Swift has previously not put her music on other streaming services (despite them paying artists during the trial period); I wonder if she'll consider Apple Music for streaming now that they've changed their terms on this point (and if she does, will she also put…
So now, she needs to allow it on Apple Music or she'll look like a jerk. Apple will have this album that no other streaming service has, and they got a ton of press for it.
Probably worked out pretty well for them.
Does anyone has numbers on Apple Music royalties? how do they fare against Spotify, Rdio and the like?
http://recode.net/2015/06/15/heres-what-happens-to-your-10-a...
The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up. This has been…
TS looks good and Apple gets a shitload of free press for their new music service.
I feel dumber everyday I don't see this stuff happening.
The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up. This has been…
Wow, this analysis just seems right. They sign a deal with TS, get her to be "outraged" then Apple does a 180 and then says it will pay the artists. TS looks good and Apple gets a shitload of free press for their new music service. I feel dumber everyday I don't see this stuff happening.
Independents claim they could be forced out of business by free trial of new streaming service and withold popular artists such as Adele
http://www.telegraph.co.uk/finance/newsbysector/mediatechnol...
This was the british press about 5 days ago, so I don't think it was that cynical. TS seems to have been the straw tha nudged the issue over the top.
Losing adele and taylor swift starts to give the product a black eye at some stage.
Apple has $$$$ plenty in the bank to subsidze a 3 month operating loss (or whatever).
The extraordinarily cynical side of me wonders if this is all just a massive co-branding PR exercise to dominate the news cycle with "Taylor Swift", "Apple", "Free Music", "Apple Music." Highly unlikely because it's not the type of underhanded marketing that Apple engages in, but man - All I've been reading about, seeing in my twitter feed, is talk about the 90 Day free Music Trial with Apple coming up. This has been…
Wow, this analysis just seems right. They sign a deal with TS, get her to be "outraged" then Apple does a 180 and then says it will pay the artists. TS looks good and Apple gets a shitload of free press for their new music service. I feel dumber everyday I don't see this stuff happening.
It's like any conspiracy theory: think about how many people would have to be "in it" to make it work. Then think, what are the chances of none of them, ever letting anything slip. To anyone. Ever.
The chances are almost zero. People talk. The damage - to Swift, to Apple - it's just too large.
Therefore, this is not what you think it is. There is no deeper story here. Apple screwed up, Swift is influential, they probably thought they could get a bit of good PR from changing their minds, and they did. End of story.