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To Apple, Love Taylor

taylorswift.tumblr.com

471–480 of 534 posts

Re: To Apple, Love Taylor

#471

Earlier quoted context omitted.

Culture has shifted and now piracy is not looked at as a real crime, but a passage of rite. These streaming services came around as an alternative to piracy and not paying anything for content anywhere. We're witness the bankrupting of artists over time. And it amazes me that on a forum of content creators, you can see the self-interested individuals rationalizing it as fair. We can argue about the business models al…

Have you considered that most of the money goes to the label rather than to the artist? [1][2] Unless you're paying them directly, you're still not paying the artist. Streaming and piracy don't even come close to the drain that labels put on income flow to artists. Artists made just about $23.40 for every $1000 their songs sold for in 2010, according to TechDirt [2]. I wish the world were as you described. But it's n…

Labels put up all the capital (in the Techdirt example, they're getting a return of about 1.5:1 on a hypothetical investment of $4.4 million) but a lot of their bets don't work out, so the acts that do sell well are to some degree subsidizing the ones that don't. This doesn't make as much sense in a world of flatened low-cost distribution channels, but many digiterati have never given much thought to the economics of physical media production. IF you look at the balance sheets of media companies you see their profit margins tend to be in line with other industries - looking at it from the perspective of what actually flows back to shareholders rather than from the perspective of an individual band. After all, if a label puts out an album and it bombs, the loss falls on the label - the artist/band doesn't have any further obligation once the terms of the contract are fulfilled. In this sense, publishers act like VCs for the arts.

Re: To Apple, Love Taylor

#472
post #109

I like how she states her position so concisely in the last two lines: We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.

Carriers who choose to offer 'free' iPhones are doing it for basically the same reason as the labels accepted this deal with Apple. They're willing to take a short term loss / risk in exchange for years of revenue from subscriptions.

Re: To Apple, Love Taylor

#473
post #186

For everyone suggesting that artists are simply being greedy or unreasonable in expecting Apple to pay them during the trial period, I'd encourage you to consider the hypothetical I posted in the last thread about Apple Music's 3 month trial. It might help contextualize the artists' and labels' complaints: > Tomorrow, Apple announces that it will be introducing an "App Store Subscription." For $9.99/month users will…

I don't really have an expectation of making a ton of money selling my apps anyways because I can always go around the country and fill stadiums with people who want to see me use my app on a stage.

Oh wait.

Re: To Apple, Love Taylor

#474
post #376

Obviously Apple can afford to pay money out to the recording artists and labels for the free trial if they wanted to, but I wonder if the decision not to is related to setting a precedent. Like if they were to compensate all the artists $X per day of availability then that would be a sort of legal benchmark that could come back to haunt them.

Of course. They['re trying to shift risk onto the creator. Now in fairness, Apple has put a lot of capital at risk by building the streaming infrastructure and so on for the service to work reliably and be considered a 'world class' product like their other offerings. On the other hand. Apple is arguably sitting on top of the world's largest cash pile so the ratio of capital-at-risk relative to their capital cushion is a lot different from that of 99% of musicians.

Re: To Apple, Love Taylor

#475

Earlier quoted context omitted.

It's the weakest part of her argument though as iPhones have a unit cost whereas digital copies of her music do not. But I think she is very right to refuse to pay for a scheme that is supposed to increase Apple's market share and not hers.

OK, give us iPhones for what it costs Apple to roll them off the factory floor please and thank you! (That's more than 50% off retail.)

Companies very often do sell products at or above cost when a line begins in order to gain market share, while the price to build them goes down over time and they become profitable. She has most certainly taken advantage of this at some point, without knowing it.

Re: To Apple, Love Taylor

#476
post #41
post #37

The Apple Music free trial thing is shitty but Taylor seems quite out of touch with the shape of the industry here. Taylor Swift can withhold her music from streaming services because she's a PHENOMENON who can still shift albums via iTunes (and even physically) because people want her music. Artists starting out don't have that luxury and, increasingly, their music won't get the listens if it's not on streaming serv…

Taylor Swift can withhold her music from streaming services because she's a PHENOMENON who can still shift albums via iTunes (and even physically) because people want her music. Artists starting out don't have that luxury and, increasingly, their music won't get the listens if it's not on streaming services. Did you read the post where she explains what is her goal for doing this? Here is the relevant part: This is n…

> This is about the new artist or band that has just released their first single and will not be paid for its success.

That's how the music business has always worked. With a few exceptions labels take a loss on the startup costs of establishing new artists.

Re: To Apple, Love Taylor

#477
post #418
post #404

Earlier quoted context omitted.

Unless you happen to be this Summer's big record... in which case your one profitable window for your track will have has just been obliterated.

Lets say you are that artist. You have practiced, trained, studied. You have worked hard and have a rare natural talent. You sang the songs and played guitar. Now you have "this summer's big record". Two million children want to listen to your song (without paying any additional costs) 50-100 times over the next 3 months, and then never again. How much is that worth to society? How much money should you make from tha…

That's a funny way of looking at it.

The reality is that most of the people you're talking about will "waste" their meagre salaries on trivial stuff like streaming music services and satellite TV. Taylor Swift didn't sell millions of albums to nobody.

Music is entertainment, and it makes people's crappy lives more enjoyable, and that's a pretty valuable service, which is why it can be so lucrative for some people.

Re: To Apple, Love Taylor

#478
Before everyone brings out the pitchforks, I feel we may not have the full picture. According to her tumblr post, it's unclear if it's non-payment or deferred payment for streaming her songs during the three month trial period.

Re: To Apple, Love Taylor

#479
post #431

Earlier quoted context omitted.

> increasingly difficult to sustain yourself solely as an artist. The number of ways to sustain yourself has significant increased in recent times, and some of those don't even use copyright as a mean for revenue. They are by nature immune to piracy. Taken Patreon and kickstarter. You can not pirate art which has not been created. An artist can decide how much wages they demand rather than find an other job, which in…

> The number of ways to sustain yourself has significant increased in recent times But so has the offer; anyone with a computer can create and publish music nowadays, which is both good and bad; good for the creative industry, bad for income for said creative industry because only a small percentage will ever see money. Same with the webcomics you noted; all you need is a computer with the worst drawing software to r…

Do you have any evidence that there are less artists that can make a living in the current environment vs the old one? Is it possible there are more artists making a living in the current environment ?

Re: To Apple, Love Taylor

#480
post #73

Earlier quoted context omitted.

You'd be surprised. I'm not a fan of her music (if I had kids they probably would be) but she's very hands-on with her image and if it's on her tumblr page, she wrote it. I respect her as a person and from what I've seen she's very intelligent and articulate.

She absolutely didn't write that, she has an entire PR firm at her disposal. The same way most politicians do not write any of their speeches. Do you really think most "stars" directly manage their "own" tumblr,facebook or twitter accounts? of course not.

"Swift gets her fans, and instead of keeping to herself she builds a relationship with her audience through Twitter and Instagram. She acts as her fans best friend as opposed to their untouchable celeb crush. And she does it all herself, no assistant at hand."[1]

I get why you think that way, because most celebrities do indeed hire PR firms and assistants to handle their fan relationships. Ms. Swift is unique in the fact that she doesn't, and it's documented well enough that even a non-fan like me knows about it. I wouldn't have said what I did above if I didn't know it to be true.

[1] http://www.businessinsider.com/taylor-swift-is-a-business-ge...

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