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This isn't about IMDB, it's about Studio Briefing. And regardless of whether you consider it garbage or not, it might have had value to other people - which is why they were using it, I suppose - and it appears Google has been unreasonable in taking it off the index / shutting down the ads. Either that, or we're just hearing one side of the story.
And likely that's all we'll ever hear.
Ads are bad enough, but to be de-indexed, with no way to know why or how to fix it is scary from a business point of view. It could, and does, happen to anyone.