It's 2015. The audience of this article shouldn't even exist. The reader, as described in the article, is a VP who has so little understanding about what it is his company does, that the only meaningful abstraction he can mentally picture is that of his employees "burning barrels of money". Imagine an auto company VP who says "I don't know anything about engines and drivetrains and all that technical stuff. All I kno…
After auditing the software of at least 20 different startups, I'd have to say there will always be people in positions of power who know nothing. Just look at our politicians.