There's more, but a small personal anecdote: I have a boss with similar, if somewhat more relaxed, thinking. "Why stay in the Shangri-La when a [200 Yuan per night] Motel 168 or HomeInn is perfectly clean, safe and more convenient." or "Have a laptop and a standing desk if you like, it saves more than having you unhappy or leave." or "50 Yuan per day travel bonus, enjoy the local food." It is not penny pinching (the opposite, he'll spend where it is needed), it is a true conviction that things should be done differently (from the status quo).
When it encroaches on personal things such as the size of a family (below, from the article's Zhang Yue) I do not like it - work is work and life is life - but there is a deep dislike of the way things are done by the moneyed by a lot of business people (and women are far more represented in this grouping than in large companies operating in China, including multinationals or traditional government backed companies) than a lot of people outside China are aware of.
Further quotes:
> “Don't buy things you only use once, such as newspapers.”
> “Grow your own vegetables.”
> “Most importantly, have only one child, to allow the population of the world to return to a level it can bear.”
> Another company handbook urges staff to brush their teeth twice a day, and to share cars.
> His hair is greying. Dyeing your hair is bad for the environment, he says.
> I have to set an example. My staff imitate me, and they then influence those around them. That's how we influence society.”
