Live data from Hacker News

Ex-BlackBerry Co-CEO Talks Publicly

hosted.ap.org

31–40 of 54 posts

Re: Ex-BlackBerry Co-CEO Talks Publicly

#31

Earlier quoted context omitted.

I think this is the first time I've seen it mentioned that the Storm experienced a 100% return rate. That's mind boggling.

It's also false. I still have two in a drawer at home. We were getting trade ins on upgrades (after 2+ years of use) of Storms while I worked at Verizon. I don't know where they came up with that number. I'd believe 100% of users were dissatisfied, but there was obviously not a 100% return rate. That would mean every phone ever sold came back as a return.

Hard to tell without context, but I would guess that in-context, it was obvious hyperbole.

Re: Ex-BlackBerry Co-CEO Talks Publicly

#32
post #2

I personally hold that RIM failed because it ignored it's winning demographic (government, military, enterprise and business users) and attempted to create a device for the broader consumer market. The Storm was rushed out, as the article says, in part because RIM thought it had to compete where I don't think it had to compete. Now I'm no savvy analyst, but it seems to me like RIM got tricked into picking a fight on…

No, RIM failed because government, military, enterprise, and business users are also normal consumers when not working. Sure, they had great messaging, but apple and google had decent messaging with web browsers, games, and applications

Not only this, but people became addicted to their phones. Use of one's phone now comes in first place, right ahead of sex, of things people couldn't live without, according to surveys. So people cared deeply about the phones they were using, unlike say when a company issues you a laptop.

Re: Ex-BlackBerry Co-CEO Talks Publicly

#33
post #2

I personally hold that RIM failed because it ignored it's winning demographic (government, military, enterprise and business users) and attempted to create a device for the broader consumer market. The Storm was rushed out, as the article says, in part because RIM thought it had to compete where I don't think it had to compete. Now I'm no savvy analyst, but it seems to me like RIM got tricked into picking a fight on…

No, RIM failed because government, military, enterprise, and business users are also normal consumers when not working. Sure, they had great messaging, but apple and google had decent messaging with web browsers, games, and applications

This plus Bring Your Own Device enterprise plans. Nobody wants two different phones to carry around.

Enterprise/business is merging with consumer phones.

Their mistake was not getting into the enterprise app market for iOS and Android. They still could since the software sort of sucks still (or maybe my firm is cheap).

Re: Ex-BlackBerry Co-CEO Talks Publicly

#34
post #25
post #22

Earlier quoted context omitted.

I'd say RIM was superior in messaging, but lost because they kept the platform closed - and inferior in photos and music, which made them lose as a multi-use device.

If only they would have brought BBM to iOS, Android and the rest of the platforms...

Sarcasm tag needed? I think OP makes a good point. If RIM would have cross-platormed BBM sooner, they would of incredibly early to the messaging platform war

Re: Ex-BlackBerry Co-CEO Talks Publicly

#35
I was at this event. It was hosted at the Empire Club of Canada in Toronto and featured the two authors of Losing The Signal: The Spectacular Rise and fall of Blackberry, interview Jim Balsillie. Jim was excellent; gracious, humble, insightful, kind. These were my big takeaways (very loosely quoted):

On hiring: Q. How did you attract talent to the small city of Waterloo? Jim: We found kids that were excited to come to the BIG city of Waterloo. Small town Valedictions. I love hiring them. Give them two years to mature and they'll knock your socks off.

On the iPhone début: Jim: Perhaps overlooked was the significance of having the exclusive deal with ATT. Steve Jobs used to describe the carriers as the "four orifices" - everything had to go through them. This partnership was far more significant than people realized.

On Blackberry: Q. What phone do you have in your pocket? Jim: I have a Blackberry, I read my newspaper every morning on a Blackberry Playbook. I love them both, and you'll have to pry them out of my cold dead hands if you want me to change!

A few things I wasn't aware of (from Jim): - In it's heyday, RIM (Blackberry) was the fastest growing company 5 years in a row. - There was a patent battle that nearly killed RIM (Blackberry) in it's early days, before they major growth (I would like to read more on this).

Great session.

Re: Ex-BlackBerry Co-CEO Talks Publicly

#36
I still wonder if their handset business could have survived if they had swallowed their pride and became just another Android vendor.

Their hardware was at the very least competitive with the rest of the market, and I believe they would still have great appeal to the niche of users that prefer physical keyboards today.

Re: Ex-BlackBerry Co-CEO Talks Publicly

#38
post #2

I personally hold that RIM failed because it ignored it's winning demographic (government, military, enterprise and business users) and attempted to create a device for the broader consumer market. The Storm was rushed out, as the article says, in part because RIM thought it had to compete where I don't think it had to compete. Now I'm no savvy analyst, but it seems to me like RIM got tricked into picking a fight on…

I'm not sure a focus on the broader consumer market was the problem. I believe the problem was they tried to do a Blackberry copy of an iPhone instead of a Blackberry for the consumer market.

A low priced Blackberry with a nice keyboard for messaging and a decent camera to go along with the horizontal screen would have staked out an area. Making deals with pay-as-you go groups would have gone into an area Apple didn't go and Blackberry might have dominated. Horizontal screen and camera could be an advantage.

They tried to build an iPhone not a Blackberry.

Re: Ex-BlackBerry Co-CEO Talks Publicly

#40
post #34
post #25

Earlier quoted context omitted.

If only they would have brought BBM to iOS, Android and the rest of the platforms...

Sarcasm tag needed? I think OP makes a good point. If RIM would have cross-platormed BBM sooner, they would of incredibly early to the messaging platform war

Which would have added $0 in revenue to the company.
Post reply on HN