Earlier quoted context omitted.
I remember the Zenefits founder rescinded a job offer to someone that asked on Quora whether they should accept the offer from Zenefits or some other company.
To be fair, the applicant "slammed" Zenefits by saying that having their name on his resume would be less valuable than others when applying FOR A NEW JOB (my emphasis). If an employee applied to work for my business and one of their "concerns" was how our company would appear on their resume (in contrast to another), I would similarly discard their application.
The mistake wasn't the hiring decision, clearly it was getting into an argument with a prospective employee in a public internet posting.
That shows a serious lack of judgement and poor leadership.
And moreover this isn't a photo sharing business he's running, when you're asking people to trust you with their income and their medical coverage you are going to be held to a higher standard.