making a bunch of people on hacker news go just lowered your conversion rate by 20% ;)
Ask HN: What's wrong with my launch page?
31–40 of 49 posts
Re: Ask HN: What's wrong with my launch page?
#32It looks like the tinder app.
Re: Ask HN: What's wrong with my launch page?
#33One problem I have with the page is the contrast of the lettering. I think you the light grey characters could be a little bit darker.
Re: Ask HN: What's wrong with my launch page?
#34The page is HTTP. I try to avoid submitting any personally identifying information over the Internet in plaintext.
(Maybe the form submit is HTTPS, but I'm not typically going to bother to check a thing like that. Sites that I want to visit respect my privacy by defaulting to HTTPS.)
Re: Ask HN: What's wrong with my launch page?
#35What's the benefit?
The headline, "Discover Healthcare. Boost Your Career." is way too vague to persuade.
This is off the cuff, but even something like "Find a Better Job in Healthcare" is a clearer benefit that's likelier to convert.
When it comes to your text, as others have mentioned, there's no need to reinvent the wheel. Steal from successful landing pages. Use Cialdini's principles, especially social proof.
Last, avoid saying wishy-washy things like "The plan is to be up and running Fall of 2015."
Re: Ask HN: What's wrong with my launch page?
#36http://i.imgur.com/SLLsFfV.png
I think it should look something like this, it's a quick mock up, but I think it should be distraction free and with a clear path to the desired action.
Maybe a link to the multiple option test, but I think it's too distracting.
Please also note that I took the liberty to change some text, I don't particularly like how the first text reads, a little too long and complex, I'm a little too tired now but I could help you out.
Re: Ask HN: What's wrong with my launch page?
#37Explain who you are, and why people should enter their email address – what will you tell them now, and what will you tell them later? How will you use their email address to benefit them?
It's unclear whether this is for recruiters or for talent in the field, or both.
If it's for any of those, explain how your company will help them in terms that are meaningful to them.
Also, since I work for an analytics company, I would ask – why don't you have any analytics code loaded on your site? Even GA could provide some insights, maybe the people visiting aren't even your target audience. If you add analytics, you may also find some other insights about who your visitors are, and why they are bouncing.
Re: Ask HN: What's wrong with my launch page?
#381. Your sentences are too vague. From what I'm reading, could be anything from a Forum to a Job site.
2. No HTTPS.
3. The email field does not look like one.
4. Instead of creating buzz with things like "coming soon", "almost here", "change is coming", you mention that you would launch in Fall 2015. Nobody wants to sign up for service 3-4 months in advance, especially when it's hard to tell what it is.
5. Description paragraph is way too long.
I'd also advice you to spend 10 extra minutes and put mixpanel on your page. You would know exactly what's turning people off.
Re: Ask HN: What's wrong with my launch page?
#39A few thoughts: (1) You might want to stick to a more traditional landing page to help increase your conversion. The way your page is designed right now doesn't scream out to me to sign up or anything. There's a reason many landing pages look the same, and it's because they work, so people keep using the same conventions. If you're trying to break conventions, then you need to have a very good reason why you're doing…
Do you suggest any good, succinct resources on best practices in landing page design?
Re: Ask HN: What's wrong with my launch page?
#40http://i.imgur.com/SLLsFfV.png I think it should look something like this, it's a quick mock up, but I think it should be distraction free and with a clear path to the desired action. Maybe a link to the multiple option test, but I think it's too distracting. Please also note that I took the liberty to change some text, I don't particularly like how the first text reads, a little too long and complex, I'm a little to…
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