Earlier quoted context omitted.
I wish someone would start a no-added-sugar movement. I have a sweet tooth, but the amount of sugar added to even fruit products disgusts me. Dried mango without sugar costs 2x. Raisin bran does not need more sugar. That's the point of the raisins! I like creamer in my coffee, but I cut it with milk.
Since you mentioned dried fruit twice, I thought you might find interesting that WHO recommends counting dried fruit as added sugar (also honey and natural syrups, such as maple, in addition to what we usually count as added sugar).
It's no surprise even the CEO of whole foods says most of the stuff they sell is crap. I used to shop at their original two stores in Austin before they decided to expand and they sold a very different class of product.