Earlier quoted context omitted.
> All these companies are in it to win your private information, The companies he Tim Cook described, that offer "free" services and data-mine/aggregate/sell your personal information to fund the business? Yes. Apple has a vested interest in not collecting, analysing, aggregating and using the vast amounts of private information other companies do: they're seen by many as a premium brand, where you pay a bit more and…
> Apple has a vested interest in not collecting, analysing Do you seriously believe that? They are doing this non stop. Not a month goes by without my iPad requesting my iCloud password so it can back up my entire tablet, even though I've repeatedly declined to provide it. They are collecting and analysing PII data all the time. They need it because it's an arms' race. They will only stop if compelled to do so by gov…
Settings -> iCloud -> Backup -> switch slider to off.